Do you know the way? Directional signage FAQs
Directional signage helps people navigate to and through a building or retail space. But there’s more to wayfinding systems than just pointing the way! You may have a lot of questions about developing a strong sense of direction in your space – and we have answers.
What is a directional sign?
Directional signs provide cues to help people navigate their way through a space. These signs can include information about directions (arrows or similar symbols), facilities (think bathrooms), room information or specific locations.
Are directional signs permanent?
Many directional signs are permanent installations, as areas like stairwells and bathrooms are hardly mobile. However, if you’re holding a special event or open house, you may want to use a temporary solution like a retractable banner or A-frame to show the way to a specific room for that day’s guests.
Should they include braille?
Yes, braille should be included in your signage, as well as tactile maps and symbols. Navigation should be available via touch and potentially via audio cues.
Can my branding be incorporated?
Yes, in fact, wayfinding signs are a great way to reinforce your brand. Always use consistent fonts and colours as well as your logo. Not only does it improve brand recognition, but it also helps the signs fit in with the overall office or retail theme.
What should I consider when creating indoor directional signs?
Think about the flow of your office or retail space. How do people move through the space? What are the accessibility requirements for your space? What locations are more difficult to find? After considering these, create your signs to ensure they make the most sense for your visitors and employees.
How do I determine if my signs are effective?
The best way to figure this out is by simply getting feedback from visitors and employees. Conduct surveys or ask visitors when they’re exiting the facility. Determine how often someone has gotten lost and asked for help. All these datapoints can help you improve your directional signage.
Ready to Create Your Directional Signs?
If you’re ready to improve the navigation of your space, talk to the experts at Image360. We’ll work with you to provide a best-in-class, custom solution that meets your brand standards. Contact us today!
