Ray Palmer was named COO in 2023 to provide executive oversight for all Alliance Franchise Brands across the sign, print and direct mail industries. As President, CEO and Co-founder of Palmer Vohrer Enterprises, Palmer had been a multi-unit Signs By Tomorrow franchise owner for more than 10 years. He served as a member and chairperson of Signs By Tomorrow’s Franchise Advisory Council on which he played a key role in developing a national website for the firm and establishing an advertising fund for franchise members. Palmer holds both an undergraduate degree in electrical engineering and a master’s degree in business from Johns Hopkins University.