Customers form impressions quickly; often within seconds of arriving at a location. Before they interact with staff, products, or services, they interact with the space itself. If that space feels confusing or difficult to navigate, the experience begins with uncertainty. Good wayfinding signage eliminates that uncertainty, replacing frustration with confidence and clarity.

Wayfinding signage is not just about pointing people in the right direction. It is a strategic system that guides visitors intuitively through an environment, reinforcing brand credibility, improving accessibility, and supporting operational efficiency. In retail, healthcare, corporate campuses, educational institutions, airports, and event venues, effective wayfinding is a cornerstone of a positive customer experience. 

Navigation Is a Key Driver of Perception 

When visitors can easily understand where they are and where they need to go, they feel more in control. That sense of control directly impacts satisfaction, dwell time, and trust in the organization managing the space. Conversely, poor navigation increases stress, creates delays, and leaves lasting negative impressions.

Wayfinding signage supports customer experience by:

• Reducing cognitive load in unfamiliar environments 
• Preventing hesitation and backtracking 
• Creating predictable, easy-to-follow journeys 
• Reinforcing professionalism and organization 

These benefits are especially important in large or complex spaces where visitors may already feel anxious, rushed, or overwhelmed.

Wayfinding as a System, Not a Single Sign

High-performing wayfinding programs rely on a layered approach that supports visitors from arrival to destination. 

Outdoor wayfinding signage establishes first orientation. Parking indicators, site maps, entry signage, and building directories help visitors understand where they are before they step inside. 

Interior wayfinding signage takes over once inside, guiding visitors through corridors, stairwells, elevators, and departments. Directional arrows, floor directories, and confirmation signage reassure visitors that they are on the right path. 

Digital wayfinding signage enhances flexibility and responsiveness. Interactive directories, kiosks and digital displays allow organizations to update information instantly, provide multilingual support and offer mobile navigation handoffs. 

When these layers work together, navigation feels natural rather than forced. 

Consistency Builds Confidence 

Consistency is one of the most overlooked aspects of wayfinding design. When naming conventions, typography, colors, and symbols remain uniform throughout a space, visitors learn the system quickly. If a department is labeled one way on a directory and another way on a door sign, confusion follows. 

Effective wayfinding relies on: 

• Clear, predictable terminology 
• Visual repetition of icons and colors 
• Logical information hierarchy 
• Alignment with brand standards 
• Consistency reduces decision fatigue and accelerates navigation. 

ADA Compliance Improves Experience for Everyone 

ADA-compliant wayfinding signage is not only a legal requirement; it is a fundamental part of inclusive design. Tactile lettering, braille, high-contrast colors, and proper mounting heights ensure accessibility for individuals with visual impairments, while also improving clarity for all users. 

Incorporating ADA standards from the beginning prevents costly retrofits and demonstrates a commitment to equity and user-centered design. 

Placement Is as Important as Design 

Even the most beautifully designed sign fails if it is placed incorrectly. Effective wayfinding signage appears precisely where decisions are made. Signs placed too early or too late force visitors to stop, turn around, or second-guess their route.

Strategic placement supports natural movement and reinforces intuitive flow. 

Digital Wayfinding for Dynamic Environments 

Facilities that change frequently benefit from digital wayfinding signage. Hospitals, corporate campuses, universities, and event venues often experience room changes, tenant moves, or temporary closures. Digital systems allow instant updates without reprinting or reinstalling signage. 

Interactive kiosks also reduce reliance on staff for basic directions, freeing teams to focus on higher-value interactions. 

Wayfinding as a Brand Experience

Every sign communicates something about your organization. Clean, well-designed wayfinding signage signals professionalism, preparation, and respect for the visitor’s time. Inconsistent or outdated signage sends the opposite message. 

When navigation feels effortless, customers associate that ease with your brand. 

How Image360 Delivers Better Wayfinding Experiences 

Image360 approaches wayfinding as a strategic, end-to-end solution. Our process includes site audits, spatial analysis, design, fabrication, installation, and ongoing support. We align interior, exterior, and digital signage into a cohesive system that improves customer experience from day one. 

From ADA-compliant room identification to complex digital wayfinding solutions, Image360 helps organizations turn complex environments into intuitive, welcoming spaces. 

Creating an accessible environment isn’t just a legal requirement, it’s a smart business decision. ADA compliance helps ensure that all visitors, including those with disabilities, can navigate, understand, and comfortably use your space. From parking lots to interior hallways, signage plays a critical role in accessibility and inclusion. 

For business owners, understanding ADA signage requirements can feel overwhelming. The guidelines cover everything from font styles and tactile elements to mounting heights and placement. The good news? With the right approach and the right signage partner, compliance is achievable and sustainable. 

Below are five essential tips to help ensure your business is ADA compliant, with a focus on signage that meets both legal standards and real-world usability. 

1. Understand ADA Signage Guidelines Before You Design 

The foundation of compliance starts with understanding ADA signage guidelines. These standards are established by the Americans with Disabilities Act (ADA) and are enforced to ensure consistency and accessibility across public and commercial spaces. 

At a high level, ADA signage must: 

• Use non-glare finishes 

• Feature high-contrast colors between text and background 

• Include tactile (raised) characters where required 

• Use Grade 2 Braille for permanent room identification 

• Be mounted at compliant heights and locations 

Not all signs in your building require tactile elements, but permanent room signs do. These signs include ones for restrooms, offices, exits, and stairwells. Directional and informational signs may have different rules, which is why understanding the distinctions early in the process is essential. 

Failing to follow these guidelines can lead to failed inspections, complaints, or costly retrofits. Starting with compliance-first design saves time, money, and frustration. 

2. Get ADA Room Signage Right: Details Matter 

One of the most common compliance issues involves ADA room signage. These signs identify permanent spaces and must meet specific requirements to be considered compliant. 

ADA room signage requirements include: 

• Raised characters that are at least 1/32 inch thick 

• Sans-serif fonts that are easy to read 

• Characters mounted with the baseline between 48 and 60 inches from the floor 

• Grade 2 Braille placed directly below corresponding text 

Equally important are ADA Braille signage requirements, which specify dot spacing, placement, and readability. Improper Braille, such as incorrect spacing or non-compliant translation, can render a sign unusable and non-compliant. 

Using professionally produced custom ADA signage ensures these details are handled correctly, eliminating guesswork and reducing liability. 

3. Use ADA Wayfinding and Directional Signage Strategically 

Accessibility doesn’t stop at individual rooms. Visitors need to navigate your entire space confidently, which is where ADA wayfinding signs and ADA directional signage come into play. 

Wayfinding signage helps guide people from one point to another, such as from entrances to elevators, restrooms, or service counters. While not all wayfinding signs require Braille, they must still meet visibility, contrast, and placement standards. 

Effective ADA wayfinding signs: 

• Are placed consistently at decision points 

• Use clear, simple language 

• Avoid visual clutter 

• Maintain high color contrast 

• Are readable from appropriate distances 

When done correctly, ADA wayfinding signage improves the experience for all visitors, not just those with disabilities. Clear navigation reduces confusion, improves traffic flow, and creates a more professional environment overall. 

4. Don’t Overlook Parking, Exits, and Exterior Signage 

Compliance extends beyond your front door. ADA exterior signage is just as critical as interior signs and is often the first thing visitors encounter. 

ADA parking signage  must clearly identify accessible parking spaces, including van-accessible spots where required. These signs must: 

• Be mounted at proper heights 

• Include the International Symbol of Accessibility 

• Remain visible even when vehicles are parked 

Inside and outside your building, ADA exit signage must be clearly marked and easy to identify, especially in emergency situations. Exit signs should be placed consistently and never obstructed by décor or temporary displays. 

Additionally, ADA interior signage, such as directories, elevators, stairwells, and restrooms, must work together with exterior signs to create a seamless, accessible experience from arrival to departure. 

5. Pay Attention to Mounting Heights and Placement 

Even perfectly designed signs can fail compliance if they’re installed incorrectly. ADA signage height requirements are strict and often misunderstood. 

Key placement rules include: 

• Wall-mounted tactile signs must be installed on the latch side of doors 

• The baseline of the lowest raised character must be at least 48 inches from the floor 

• The baseline of the highest raised character must be no more than 60 inches from the floor 

• Signs must be placed where they won’t be obstructed by open doors or furniture 

Proper placement ensures that individuals who rely on touch or close-range reading can easily locate and use signage. This applies to everything from ADA room signage to restroom signs and stairwell identifiers. 

Working with experienced signage professionals helps ensure both design and installation meet ADA standards—avoiding compliance gaps that can trigger violations. 

ADA Compliance Is an Ongoing Commitment 

ADA compliance isn’t a one-time task. As your business grows, remodels, or changes layouts, your signage must evolve with it. Regular audits of your ADA signage requirements help ensure continued compliance and demonstrate your commitment to accessibility. 

Beyond meeting legal standards, accessible signage sends a powerful message: your business values inclusion, usability, and customer experience. 

At image30.com, we specialize in custom ADA signage solutions that meet regulatory requirements while aligning with your brand. From ADA directional signage and wayfinding signs to compliant room, parking, interior, and exterior signage, our team helps businesses create spaces that work for everyone. 

If you’re unsure whether your current signage meets ADA signage guidelines, now is the time to review, update, and invest in accessibility, because compliance isn’t just about following the rules, it’s about welcoming every visitor with confidence.

When it comes to visual communication, signs and graphics are some of the most powerful tools a business can use. Whether it’s a bold storefront sign that draws customers in, a window graphic that shares your hours, or a vehicle wrap turning heads on the highway, great signage does more than just decorate—it communicates clearly, quickly and memorably. 

But behind every clean, compelling sign is a thoughtful design process that balances creativity with function. At Image360, we’ve helped businesses of all sizes turn simple ideas into eye-catching signs and impactful graphics. And while every project is unique, the best designs almost always rely on a few trusted tricks. 

Let’s pull back the curtain and explore the design principles that make signs work—and how you can use them to get noticed.

1. Think Function First, Then Form 

Signs that try to do too much and say everything to everyone often end up doing very little. Focusing your design around one key message or action gives your audience a better chance of remembering it.

Designing a great sign starts with a simple question: What does this sign need to do? 

Are you welcoming customers in? Directing traffic? Promoting a limited-time sale? Informing people of safety regulations? 

The function of your sign should drive the design. A directional sign, for example, should be ultra-simple—bold text, clear arrows, and high contrast. A promotional banner might allow for more visual flair, but still needs to communicate a core message at a glance. 

Signs that try to do too much and say everything to everyone often end up doing very little. Focusing your design around one key message or action gives your audience a better chance of remembering it. 

2. Prioritize Readability—From a Distance 

The biggest mistake people make in signage design? Assuming it will be read up close. 

The truth is most signs (especially outdoor signs, vehicle graphics, and trade show displays) need to be read quickly and often from far away. That means font size, spacing and contrast are critical. 

A good rule of thumb: for every 10 feet of viewing distance, your text should be at least 1 inch tall. So, if someone needs to read your message from 50 feet away, your text should be about 5 inches high or larger. 

Also important: choose fonts that are clean and legible. Avoid thin, overly stylized, or script fonts for main messages. And make sure there’s a strong contrast between your text and background. Black on yellow? Great. Light gray on white? Not so much. 

3. Embrace the Power of Simplicity 

The best signs don’t say a lot; they say the right things. 

In signage, less truly is more. Your audience may have just a few seconds to glance at your sign, especially if they’re driving or walking past. That means your design should be stripped down to the essentials: a headline, a logo, a key phrase and maybe a website or phone number. 

This doesn’t mean your design has to be boring—just intentional. Use bold shapes, strong lines, and focused layouts to guide the viewer’s eye. Let each element have room to breathe. 

White space (or negative space) is your friend. It helps create focus and makes your sign feel more polished and professional. 

4. Use Color with Purpose 

Color does more than make your sign look good. Iit influences how people feel and respond. 

For example: 

• Red grabs attention and signals urgency. Great for sales and clearance signs. 
• Blue conveys trust and reliability. A good choice for professional services. 
• Green often signals health, growth, or environmental focus. 
• Black and white can feel bold, timeless, and high-end. 

But beyond emotional impact, color plays a technical role: enhancing contrast and readability. You want your key information to stand out, not blend into the background. 

Make sure your color choices work under real-world lighting like sunlight, shade, headlights, or indoor fluorescents. A design that looks great on screen might fall flat in bright sunlight or at night. That’s why we often provide color proofs or recommend materials that enhance visibility based on location. 

5. Design for the Environment 

Designing a sign in isolation is like designing a suit without knowing where you’ll wear it. The context matters. 

Will your sign be placed on a glass door, a brick wall, or a moving vehicle? Will people view it from the sidewalk or a busy highway? Indoors under bright lights or outdoors in changing weather? 

Each of these environments comes with unique design challenges. For example: 

• Window graphics might need to incorporate transparency or avoid blocking sightlines. 
• Vehicle wraps must consider the curves, handles, and contours of the vehicle. 
• Storefront signs need to stand out from surrounding buildings, greenery, or signage clutter. 

At Image360, we always think about installation location during the design phase, not as an afterthought. That means using mockups, measuring sightlines, and choosing materials that hold up under specific conditions. 

6. Consistency Builds Recognition 

Great branding isn’t just about having a nice logo—it’s about using that logo (and colors, fonts, and tone) consistently across every sign and graphic. 

Whether it’s your main building sign, interior wall graphics, window decals or trade show banners, each element should look and feel like part of the same brand family. This kind of visual consistency builds familiarity, trust, and a stronger brand identity over time. 

Using your brand style guide is incredibly helpful here. It ensures that every vendor, designer, or printer you work with is using the same rules like color codes, spacing and logo versions. And when that consistency extends across physical signs, vehicle graphics, digital ads, and print, your brand becomes instantly recognizable. 

7. Get Feedback Before You Print 

Sometimes, we’re too close to our own designs to see what’s missing or what’s confusing. 

That’s why it’s smart to get outside feedback before your sign goes into production. Show it to someone unfamiliar with the project. Ask them what stands out first, what the message is, and if anything feels unclear or unnecessary. 

Also, look at the design at full size (or a printed mockup) from a distance and in different lighting. What looks balanced on a screen might feel off when viewed on a 6-foot banner from across a parking lot. 

It’s always easier and cheaper to make design tweaks earlier on than to reprint or reinstall after the fact. 

Final Thoughts: Design That Works Is Design That Communicates 

At the end of the day, the best signage design isn’t about being the flashiest; it’s about being the clearest. Whether your goal is to attract attention, guide visitors, or reinforce your brand, every element of your sign should be working toward that goal. 

Great design doesn’t just happen. It’s the result of smart choices, real-world testing, and a deep understanding of how people see and read in everyday environments. 

Image360 specializes in signage and graphics that combine creativity with purpose. From concept to installation, we help businesses like yours create visual solutions that truly work—on the wall, on the road, and everywhere in between. 

Need help designing your next sign? Find your local Image360 center, and let’s bring your message to life.

When it comes to visual communication, signs and graphics are some of the most powerful tools a business can use. Whether it’s a bold storefront sign that draws customers in, a window graphic that shares your hours, or a vehicle wrap turning heads on the highway, great signage does more than just decorate—it communicates clearly, quickly and memorably. 

But behind every clean, compelling sign is a thoughtful design process that balances creativity with function. At Image360, we’ve helped businesses of all sizes turn simple ideas into eye-catching signs and impactful graphics. And while every project is unique, the best designs almost always rely on a few trusted tricks. 

Let’s pull back the curtain and explore the design principles that make signs work—and how you can use them to get noticed.

1. Think Function First, Then Form 

Signs that try to do too much and say everything to everyone often end up doing very little. Focusing your design around one key message or action gives your audience a better chance of remembering it.

Designing a great sign starts with a simple question: What does this sign need to do? 

Are you welcoming customers in? Directing traffic? Promoting a limited-time sale? Informing people of safety regulations? 

The function of your sign should drive the design. A directional sign, for example, should be ultra-simple—bold text, clear arrows, and high contrast. A promotional banner might allow for more visual flair, but still needs to communicate a core message at a glance. 

Signs that try to do too much and say everything to everyone often end up doing very little. Focusing your design around one key message or action gives your audience a better chance of remembering it. 

2. Prioritize Readability—From a Distance 

The biggest mistake people make in signage design? Assuming it will be read up close. 

The truth is most signs (especially outdoor signs, vehicle graphics, and trade show displays) need to be read quickly and often from far away. That means font size, spacing and contrast are critical. 

A good rule of thumb: for every 10 feet of viewing distance, your text should be at least 1 inch tall. So, if someone needs to read your message from 50 feet away, your text should be about 5 inches high or larger. 

Also important: choose fonts that are clean and legible. Avoid thin, overly stylized, or script fonts for main messages. And make sure there’s a strong contrast between your text and background. Black on yellow? Great. Light gray on white? Not so much. 

3. Embrace the Power of Simplicity 

The best signs don’t say a lot; they say the right things. 

In signage, less truly is more. Your audience may have just a few seconds to glance at your sign, especially if they’re driving or walking past. That means your design should be stripped down to the essentials: a headline, a logo, a key phrase and maybe a website or phone number. 

This doesn’t mean your design has to be boring—just intentional. Use bold shapes, strong lines, and focused layouts to guide the viewer’s eye. Let each element have room to breathe. 

White space (or negative space) is your friend. It helps create focus and makes your sign feel more polished and professional. 

4. Use Color with Purpose 

Color does more than make your sign look good. Iit influences how people feel and respond. 

For example: 

• Red grabs attention and signals urgency. Great for sales and clearance signs. 
• Blue conveys trust and reliability. A good choice for professional services. 
• Green often signals health, growth, or environmental focus. 
• Black and white can feel bold, timeless, and high-end. 

But beyond emotional impact, color plays a technical role: enhancing contrast and readability. You want your key information to stand out, not blend into the background. 

Make sure your color choices work under real-world lighting like sunlight, shade, headlights, or indoor fluorescents. A design that looks great on screen might fall flat in bright sunlight or at night. That’s why we often provide color proofs or recommend materials that enhance visibility based on location. 

5. Design for the Environment 

Designing a sign in isolation is like designing a suit without knowing where you’ll wear it. The context matters. 

Will your sign be placed on a glass door, a brick wall, or a moving vehicle? Will people view it from the sidewalk or a busy highway? Indoors under bright lights or outdoors in changing weather? 

Each of these environments comes with unique design challenges. For example: 

• Window graphics might need to incorporate transparency or avoid blocking sightlines. 
• Vehicle wraps must consider the curves, handles, and contours of the vehicle. 
• Storefront signs need to stand out from surrounding buildings, greenery, or signage clutter. 

At Image360, we always think about installation location during the design phase, not as an afterthought. That means using mockups, measuring sightlines, and choosing materials that hold up under specific conditions. 

6. Consistency Builds Recognition 

Great branding isn’t just about having a nice logo—it’s about using that logo (and colors, fonts, and tone) consistently across every sign and graphic. 

Whether it’s your main building sign, interior wall graphics, window decals or trade show banners, each element should look and feel like part of the same brand family. This kind of visual consistency builds familiarity, trust, and a stronger brand identity over time. 

Using your brand style guide is incredibly helpful here. It ensures that every vendor, designer, or printer you work with is using the same rules like color codes, spacing and logo versions. And when that consistency extends across physical signs, vehicle graphics, digital ads, and print, your brand becomes instantly recognizable. 

7. Get Feedback Before You Print 

Sometimes, we’re too close to our own designs to see what’s missing or what’s confusing. 

That’s why it’s smart to get outside feedback before your sign goes into production. Show it to someone unfamiliar with the project. Ask them what stands out first, what the message is, and if anything feels unclear or unnecessary. 

Also, look at the design at full size (or a printed mockup) from a distance and in different lighting. What looks balanced on a screen might feel off when viewed on a 6-foot banner from across a parking lot. 

It’s always easier and cheaper to make design tweaks earlier on than to reprint or reinstall after the fact. 

Final Thoughts: Design That Works Is Design That Communicates 

At the end of the day, the best signage design isn’t about being the flashiest; it’s about being the clearest. Whether your goal is to attract attention, guide visitors, or reinforce your brand, every element of your sign should be working toward that goal. 

Great design doesn’t just happen. It’s the result of smart choices, real-world testing, and a deep understanding of how people see and read in everyday environments. 

Image360 specializes in signage and graphics that combine creativity with purpose. From concept to installation, we help businesses like yours create visual solutions that truly work—on the wall, on the road, and everywhere in between. 

Need help designing your next sign? Find your local Image360 center, and let’s bring your message to life.

Five Tips for Conducting Your Next Sign Audit

Put yourself in the shoes of a passerby and see if your outdoor and indoor displays are both easy to read and an extension of your company’s identity. Whether you change your messages often to promote seasonal sales or events, or need long-lasting solutions to identify your location, keeping your signage in good condition will help make sure your messages stand out in a crowded marketplace!

A sign audit is one of the best possible ways you can quickly identify your immediate needs. A review is best when conducted alongside an experienced sign provider or designer that can help you identify what kind of repairs or replacements may be needed. Better yet, they may have the eye to help you see what you’re missing entirely when it comes to signs or graphics! 

When conducting a signage audit, here are five things to ask yourself: 

Do your signs reflect your branding?

As one of your most important communication tools, your signs need to convey information AND reflect your brand. Consistent type fonts, colors and styles applied to your signage will help customers recognize your company and the products or services you offer.

How’s your visibility?

Attracting attention and communicating with those passing by your location is important. Are overgrown trees and bushes obscuring the view? How about competing signs? You may need to re-examine the placement of your outdoor displays. Be mindful of indoor signs, too. That big, bright and impressive new floor display may be blocking a sign that reminds visitors of social distancing or mask requirements! to keep in mind when you’re addressing visibility. 

Is anything in need of repair?

Make sure you’re assessing for overall quality. A quickly printed and taped-up sign will eventually need to be upgraded to something longer-lasting. Outdoor signage weathers over time, with colors fading due to UV rays, or damage being caused by weather or pests. Poor-looking outdoor signs may discourage customers from even stopping in due to the impression they give off. Check out for some additional tips on determining whether it’s time for a repair or replacement! 

Are you taking advantage of all available space?

Outdoor signs, for example, need not be limited to the side of your building. Use roadside space, , windows, doors and more to convey your messages! Indoors, consider enhancing bare spaces with custom branding and non-skid, vinyl floor graphics. And don’t overlook . Even when parked outside after hours, a branded car, truck or trailer will continue to call attention to your business! 

 Is your signage in compliance with ADA and other regulations?

As part of your audit, you should make sure your permanent outdoor and indoor signs adhere to any national and local guidelines that apply to you. The Americans with Disabilities Act (ADA) also addresses specifications for many signs throughout your facility. Penalties for non-compliance can be costly, so you’ll want to be sure your audit encompasses these key requirements. Check out this infographic for some basics on ADA compliance!  

If you need help conducting your next sign audit or are just looking to start on a new project, contact Image360 today! 

Five Tips for Conducting Your Next Sign Audit

Put yourself in the shoes of a passerby and see if your outdoor and indoor displays are both easy to read and an extension of your company’s identity. Whether you change your messages often to promote seasonal sales or events, or need long-lasting solutions to identify your location, keeping your signage in good condition will help make sure your messages stand out in a crowded marketplace!

A sign audit is one of the best possible ways you can quickly identify your immediate needs. A review is best when conducted alongside an experienced sign provider or designer that can help you identify what kind of repairs or replacements may be needed. Better yet, they may have the eye to help you see what you’re missing entirely when it comes to signs or graphics! 

When conducting a signage audit, here are five things to ask yourself: 

Do your signs reflect your branding?

As one of your most important communication tools, your signs need to convey information AND reflect your brand. Consistent type fonts, colors and styles applied to your signage will help customers recognize your company and the products or services you offer.

How’s your visibility?

Attracting attention and communicating with those passing by your location is important. Are overgrown trees and bushes obscuring the view? How about competing signs? You may need to re-examine the placement of your outdoor displays. Be mindful of indoor signs, too. That big, bright and impressive new floor display may be blocking a sign that reminds visitors of social distancing or mask requirements! to keep in mind when you’re addressing visibility. 

Is anything in need of repair?

Make sure you’re assessing for overall quality. A quickly printed and taped-up sign will eventually need to be upgraded to something longer-lasting. Outdoor signage weathers over time, with colors fading due to UV rays, or damage being caused by weather or pests. Poor-looking outdoor signs may discourage customers from even stopping in due to the impression they give off. Check out for some additional tips on determining whether it’s time for a repair or replacement! 

Are you taking advantage of all available space?

Outdoor signs, for example, need not be limited to the side of your building. Use roadside space, , windows, doors and more to convey your messages! Indoors, consider enhancing bare spaces with custom branding and non-skid, vinyl floor graphics. And don’t overlook . Even when parked outside after hours, a branded car, truck or trailer will continue to call attention to your business! 

 Is your signage in compliance with ADA and other regulations?

As part of your audit, you should make sure your permanent outdoor and indoor signs adhere to any national and local guidelines that apply to you. The Americans with Disabilities Act (ADA) also addresses specifications for many signs throughout your facility. Penalties for non-compliance can be costly, so you’ll want to be sure your audit encompasses these key requirements. Check out this infographic for some basics on ADA compliance!  

If you need help conducting your next sign audit or are just looking to start on a new project, contact Image360 today! 

Five Tips for Conducting Your Next Sign Audit

Put yourself in the shoes of a passerby and see if your outdoor and indoor displays are both easy to read and an extension of your company’s identity. Whether you change your messages often to promote seasonal sales or events, or need long-lasting solutions to identify your location, keeping your signage in good condition will help make sure your messages stand out in a crowded marketplace!

A sign audit is one of the best possible ways you can quickly identify your immediate needs. A review is best when conducted alongside an experienced sign provider or designer that can help you identify what kind of repairs or replacements may be needed. Better yet, they may have the eye to help you see what you’re missing entirely when it comes to signs or graphics! 

When conducting a signage audit, here are five things to ask yourself: 

Do your signs reflect your branding?

As one of your most important communication tools, your signs need to convey information AND reflect your brand. Consistent type fonts, colors and styles applied to your signage will help customers recognize your company and the products or services you offer.

How’s your visibility?

Attracting attention and communicating with those passing by your location is important. Are overgrown trees and bushes obscuring the view? How about competing signs? You may need to re-examine the placement of your outdoor displays. Be mindful of indoor signs, too. That big, bright and impressive new floor display may be blocking a sign that reminds visitors of social distancing or mask requirements! to keep in mind when you’re addressing visibility. 

Is anything in need of repair?

Make sure you’re assessing for overall quality. A quickly printed and taped-up sign will eventually need to be upgraded to something longer-lasting. Outdoor signage weathers over time, with colors fading due to UV rays, or damage being caused by weather or pests. Poor-looking outdoor signs may discourage customers from even stopping in due to the impression they give off. Check out for some additional tips on determining whether it’s time for a repair or replacement! 

Are you taking advantage of all available space?

Outdoor signs, for example, need not be limited to the side of your building. Use roadside space, , windows, doors and more to convey your messages! Indoors, consider enhancing bare spaces with custom branding and non-skid, vinyl floor graphics. And don’t overlook . Even when parked outside after hours, a branded car, truck or trailer will continue to call attention to your business! 

 Is your signage in compliance with ADA and other regulations?

As part of your audit, you should make sure your permanent outdoor and indoor signs adhere to any national and local guidelines that apply to you. The Americans with Disabilities Act (ADA) also addresses specifications for many signs throughout your facility. Penalties for non-compliance can be costly, so you’ll want to be sure your audit encompasses these key requirements. Check out this infographic for some basics on ADA compliance!  

If you need help conducting your next sign audit or are just looking to start on a new project, contact Image360 today! 

5 Ways To Make the Most of Your Custom Wall Graphics

Advertise Your Business to Passersby

Promote Your Brand

Inspire Your Employees

Create a Welcoming Atmosphere

Preserve Your History

Don’t Let a Bare Wall Become a Wasted Resource!

5 Ways To Make the Most of Your Custom Wall Graphics

Advertise Your Business to Passersby

Promote Your Brand

Inspire Your Employees

Create a Welcoming Atmosphere

Preserve Your History

Don’t Let a Bare Wall Become a Wasted Resource!

5 Ways To Make the Most of Your Custom Wall Graphics

Advertise Your Business to Passersby

Promote Your Brand

Inspire Your Employees

Create a Welcoming Atmosphere

Preserve Your History

Don’t Let a Bare Wall Become a Wasted Resource!

Graphics and displays are some of the most impactful tools in any small business marketing toolkit. Effective signs don’t simply relay information – they create an identity for your company that resonate with your audience.

Why do displays matter for small businesses?

Studies have shown that more than half of consumers report that the absence of quality signs deters them from entering a business (1). Your indoor and outdoor displays reflect the quality of the product or service you provide. 

When done right, an advertising campaign focusing on the signage at your location can enhance brand recognition, build trust and ultimately influence more purchasing decisions. Here’s a look at the process for developing a strategy to maximize the impact of your graphics: 

Step One: Define Your Goals

Every successful campaign begins with a clear objective. Ask yourself what you want to achieve with your signs: Are you launching a new product that you want to spotlight? Do you hope to improve navigation for a better in-store customer experience? Do you have a limited-time sale that you want to promote? Are you hoping to just attract new customers and strengthen your brand’s visibility?

Your goal will influence all other decisions, such as the type of display you’ll need and where to install it. Take the time to clarify your objective before moving forward, as a focused campaign is far more effective than a scattershot approach.

Step Two: Choose The Right Type

Selecting the right kind of sign is critical to effectively delivering your message. Different signage solutions align better with different objectives, so it’s important to know your options.

Indoor signs, such as banner stands, wall graphics, and countertop displays, can help you create an immersive in-store experience for your audience. They’re ideal for providing information about special events and guiding customers to specific areas (such as reception or checkout). 

Outdoor graphics are often the first interaction your target audience has with your brand. These include everything from dimensional building letters and monument signs to A-frames and vehicle wraps. Exterior signage helps to capture the attention of passers-by and initially establish your brand presence. It should also contain some key information about your business, such as your operating hours.

Temporary signage like yard signs, banners, and feather flags allows for flexibility right when you need it. If you have a pop-up event or a seasonal sale, use them to promote what’s going on and then take them down and store them when they’re not needed.

Step Three : Design with Intent

How your signs are designed means the difference between drawing in new customers and being ignored completely. Here are a few tips on how you can get the results you want to see:

Bold text: Your audience should be able to read your message at a distance. Use bold, clean, sans-serif fonts and a limited amount of text to ensure maximum legibility.

Maintain consistency: Your signage should reflect your brand identity and remain consistent with your other materials. Stick to your brand colors and fonts used elsewhere to build cohesiveness.

Include a call to action: Direct your audience toward the next step you want them to take, whether it’s “visit us now” or “call for a free quote.”

Step Four: Place Signs Strategically

Even the most beautifully designed pieces won’t help your business if no one can see them. Placement is crucial for maximizing your exposure and relevance. While your exact installation strategy will depend on your goals and audience, you should always ask yourself:

Where is my target audience most likely to see my message? Can I take advantage of high-traffic areas near my business? What are the sightlines and competing distractions for my location?

For example, outdoor signs should be placed near entrances and busy areas, like intersections, where many people move through them. Indoors, they should be prioritized around lobbies, reception areas, or checkout areas where customers naturally gather. Ensure that your signs are easily readable at a distance to maximize their impact.

When planned and executed thoughtfully, your signage can be a significant boon to your marketing goals. In today’s highly competitive business landscape, having effective graphics is essential to your success and having a partner like Image360 who can guide you through planning and executing a signage campaign can ensure your goals are met. Contact us today to see the bold solutions we can provide and learn about the exceptional support that makes a difference.

(1)    https://newsroom.fedex.com/newsroom/global-english/fedex-office-survey-standout-signs-contribute-to-sales 
 

Graphics and displays are some of the most impactful tools in any small business marketing toolkit. Effective signs don’t simply relay information – they create an identity for your company that resonate with your audience.

Why do displays matter for small businesses?

Studies have shown that more than half of consumers report that the absence of quality signs deters them from entering a business (1). Your indoor and outdoor displays reflect the quality of the product or service you provide. 

When done right, an advertising campaign focusing on the signage at your location can enhance brand recognition, build trust and ultimately influence more purchasing decisions. Here’s a look at the process for developing a strategy to maximize the impact of your graphics: 

Step One: Define Your Goals

Every successful campaign begins with a clear objective. Ask yourself what you want to achieve with your signs: Are you launching a new product that you want to spotlight? Do you hope to improve navigation for a better in-store customer experience? Do you have a limited-time sale that you want to promote? Are you hoping to just attract new customers and strengthen your brand’s visibility?

Your goal will influence all other decisions, such as the type of display you’ll need and where to install it. Take the time to clarify your objective before moving forward, as a focused campaign is far more effective than a scattershot approach.

Step Two: Choose The Right Type

Selecting the right kind of sign is critical to effectively delivering your message. Different signage solutions align better with different objectives, so it’s important to know your options.

Indoor signs, such as banner stands, wall graphics, and countertop displays, can help you create an immersive in-store experience for your audience. They’re ideal for providing information about special events and guiding customers to specific areas (such as reception or checkout). 

Outdoor graphics are often the first interaction your target audience has with your brand. These include everything from dimensional building letters and monument signs to A-frames and vehicle wraps. Exterior signage helps to capture the attention of passers-by and initially establish your brand presence. It should also contain some key information about your business, such as your operating hours.

Temporary signage like yard signs, banners, and feather flags allows for flexibility right when you need it. If you have a pop-up event or a seasonal sale, use them to promote what’s going on and then take them down and store them when they’re not needed.

Step Three : Design with Intent

How your signs are designed means the difference between drawing in new customers and being ignored completely. Here are a few tips on how you can get the results you want to see:

Bold text: Your audience should be able to read your message at a distance. Use bold, clean, sans-serif fonts and a limited amount of text to ensure maximum legibility.

Maintain consistency: Your signage should reflect your brand identity and remain consistent with your other materials. Stick to your brand colors and fonts used elsewhere to build cohesiveness.

Include a call to action: Direct your audience toward the next step you want them to take, whether it’s “visit us now” or “call for a free quote.”

Step Four: Place Signs Strategically

Even the most beautifully designed pieces won’t help your business if no one can see them. Placement is crucial for maximizing your exposure and relevance. While your exact installation strategy will depend on your goals and audience, you should always ask yourself:

Where is my target audience most likely to see my message? Can I take advantage of high-traffic areas near my business? What are the sightlines and competing distractions for my location?

For example, outdoor signs should be placed near entrances and busy areas, like intersections, where many people move through them. Indoors, they should be prioritized around lobbies, reception areas, or checkout areas where customers naturally gather. Ensure that your signs are easily readable at a distance to maximize their impact.

When planned and executed thoughtfully, your signage can be a significant boon to your marketing goals. In today’s highly competitive business landscape, having effective graphics is essential to your success and having a partner like Image360 who can guide you through planning and executing a signage campaign can ensure your goals are met. Contact us today to see the bold solutions we can provide and learn about the exceptional support that makes a difference.

(1)    https://newsroom.fedex.com/newsroom/global-english/fedex-office-survey-standout-signs-contribute-to-sales 
 

1. Donor Recognition That Tells a Story

2. Wayfinding That Works

3. Scan, Donate, Engage

4. Fuel Momentum

5. Create Shareable Moments

Why Image360 Is a Perfect Partner for Your Campaign

• Custom Design Capabilities across materials–fabric, metal, acrylic, vinyl–ensuring signage fits your vision and mission.
• Comprehensive Signage Options including banner stands, feather flags, backdrops, and wayfinding systems.
• Full-Service Support from concept to installation, including fast turnaround and nonprofit-friendly pricing.

Final Thoughts

1. Donor Recognition That Tells a Story

2. Wayfinding That Works

3. Scan, Donate, Engage

4. Fuel Momentum

5. Create Shareable Moments

Why Image360 Is a Perfect Partner for Your Campaign

• Custom Design Capabilities across materials–fabric, metal, acrylic, vinyl–ensuring signage fits your vision and mission.
• Comprehensive Signage Options including banner stands, feather flags, backdrops, and wayfinding systems.
• Full-Service Support from concept to installation, including fast turnaround and nonprofit-friendly pricing.

Final Thoughts

1. Donor Recognition That Tells a Story

2. Wayfinding That Works

3. Scan, Donate, Engage

4. Fuel Momentum

5. Create Shareable Moments

Why Image360 Is a Perfect Partner for Your Campaign

• Custom Design Capabilities across materials–fabric, metal, acrylic, vinyl–ensuring signage fits your vision and mission.
• Comprehensive Signage Options including banner stands, feather flags, backdrops, and wayfinding systems.
• Full-Service Support from concept to installation, including fast turnaround and nonprofit-friendly pricing.

Final Thoughts

You may have noticed that we recently updated our brand tagline. But you may be wondering why we went with “Bold Solutions. Exceptional Support.” 

This change didn’t happen overnight. We spent extensive time researching options to figure out how to quickly summarize what Image360 is able to offer – both from a product and customer experience.

Simply put, this tagline is meant to showcase how our Centres across the United States and Canada provide truly innovative solutions that help our clients make an impressive, lasting visual impact wherever they need. It reflects our mission to provide dynamic solutions and an outstanding customer service experience to every client.

Let’s go ahead and break it down a little further, though.

Bold Solutions.

The first half of this tagline showcases the Image360 value of boldness: the ability to be confident and willing to take risks. Our creative team thinks outside the box and isn’t ever going to be content to provide a client with an easy, off-the-shelf stock solution to a problem. Instead, we’re here to ensure our customers receive solutions that are custom-tailored to their needs. We’re also dedicated to staying on the cutting edge of technology to provide you with the latest trends and highest-quality materials. 

Exceptional Support.

To be exceptional is to be outstanding in a way that’s out of the ordinary. We’re not your typical support team – we’re partners that are hands-on and with you every step of the way, from the time you conceive of your signage idea through the final installation and signoff. Our goal is to ensure that you have a smooth, seamless customer experience throughout the entire project process.

This new tagline encapsulates what Image360 is all about – and we hope you agree. 

When you’re ready to start thinking about your next project, give us a call. We can’t wait to work with you!

1. Exterior Building Signs: Captivate Customers from the Outside

2. Interior Signs: Enhance Customer Experience and Navigation

3. Window Graphics: Utilize Your Business Front to Attract Attention

4. Vehicle Wraps and Graphics: Transform Your Fleet into Mobile Billboards

5. Temporary and Promotional Signs: Stay Agile with Flexible Signage Solutions

Why Professional Business Signs Are Worth the Investment

Signage Is More Than Just Visual, It’s Strategic

1. Exterior Building Signs: Captivate Customers from the Outside

2. Interior Signs: Enhance Customer Experience and Navigation

3. Window Graphics: Utilize Your Business Front to Attract Attention

4. Vehicle Wraps and Graphics: Transform Your Fleet into Mobile Billboards

5. Temporary and Promotional Signs: Stay Agile with Flexible Signage Solutions

Why Professional Business Signs Are Worth the Investment

Signage Is More Than Just Visual, It’s Strategic

Three Strategies for Healthcare Signs and Graphics

You want your healthcare facility to be a warm, welcoming environment for patients and visitors. With how busy many facilities and clinics can get, it’s important that you have the right signs and graphics that can deliver the smooth experience you want your patients to have. 

Knowing how you can successfully guide and inform your patients in such a busy environment can be a challenge. Consider how you can use these strategies when planning for signs, graphics and displays in and around your healthcare facility: 

Guide patients easily:

A good wayfinding system includes both outdoor and indoor signage so that everyone can easily find where to go from the instant they arrive. Outdoors, make sure that everyone can clearly find the right building and parking lot with big, visible signs. Indoors, consider using floor and ceiling graphics as part of your wayfinding system to easily guide patients to the right department or office – and to keep them out of sensitive areas. 

Create a calming environment:

A trip to the hospital naturally induces anxiety, so consider using wall and window graphics to develop an atmosphere that soothes. It’s easy to lighten the mood with cleverly-designed graphics or an attractive wall mural, or to reassure patients with informative displays that educate about new technology or procedures.  

Comply, but keep consistency:

Regulatory signage, such as graphics and signs that adhere to the Americans with Disabilities Act, is mandatory for your building. Though there are strict guidelines that you’ll need to adhere to, that doesn’t preclude you from adding your own touch to such signs. When working with the Image360 designers, you’ll be able to develop signs that stay compliant while maintaining consistency for your branding throughout your building. 

Ultimately, a good sign and graphics solution in your facility will be informative, educational and visible, all while enhancing and complementing your branding and messaging in a way that delivers consistency. Though it’s important that your facility is as sterile and as safe as it can possibly be for all, that doesn’t mean that your hallways and waiting rooms need to be dull or clinical. Adding the right kind of graphics and signs can transform any space into a soothing environment that’s easy to navigate. 

If you need a helping hand when planning your healthcare facility’s signs and graphics strategies, give us a call. We can set up a free consultation to discuss your needs and develop a custom solution that works for you.

Three Strategies for Healthcare Signs and Graphics

You want your healthcare facility to be a warm, welcoming environment for patients and visitors. With how busy many facilities and clinics can get, it’s important that you have the right signs and graphics that can deliver the smooth experience you want your patients to have. 

Knowing how you can successfully guide and inform your patients in such a busy environment can be a challenge. Consider how you can use these strategies when planning for signs, graphics and displays in and around your healthcare facility: 

Guide patients easily:

A good wayfinding system includes both outdoor and indoor signage so that everyone can easily find where to go from the instant they arrive. Outdoors, make sure that everyone can clearly find the right building and parking lot with big, visible signs. Indoors, consider using floor and ceiling graphics as part of your wayfinding system to easily guide patients to the right department or office – and to keep them out of sensitive areas. 

Create a calming environment:

A trip to the hospital naturally induces anxiety, so consider using wall and window graphics to develop an atmosphere that soothes. It’s easy to lighten the mood with cleverly-designed graphics or an attractive wall mural, or to reassure patients with informative displays that educate about new technology or procedures.  

Comply, but keep consistency:

Regulatory signage, such as graphics and signs that adhere to the Americans with Disabilities Act, is mandatory for your building. Though there are strict guidelines that you’ll need to adhere to, that doesn’t preclude you from adding your own touch to such signs. When working with the Image360 designers, you’ll be able to develop signs that stay compliant while maintaining consistency for your branding throughout your building. 

Ultimately, a good sign and graphics solution in your facility will be informative, educational and visible, all while enhancing and complementing your branding and messaging in a way that delivers consistency. Though it’s important that your facility is as sterile and as safe as it can possibly be for all, that doesn’t mean that your hallways and waiting rooms need to be dull or clinical. Adding the right kind of graphics and signs can transform any space into a soothing environment that’s easy to navigate. 

If you need a helping hand when planning your healthcare facility’s signs and graphics strategies, give us a call. We can set up a free consultation to discuss your needs and develop a custom solution that works for you.

Three Strategies for Healthcare Signs and Graphics

You want your healthcare facility to be a warm, welcoming environment for patients and visitors. With how busy many facilities and clinics can get, it’s important that you have the right signs and graphics that can deliver the smooth experience you want your patients to have. 

Knowing how you can successfully guide and inform your patients in such a busy environment can be a challenge. Consider how you can use these strategies when planning for signs, graphics and displays in and around your healthcare facility: 

Guide patients easily:

A good wayfinding system includes both outdoor and indoor signage so that everyone can easily find where to go from the instant they arrive. Outdoors, make sure that everyone can clearly find the right building and parking lot with big, visible signs. Indoors, consider using floor and ceiling graphics as part of your wayfinding system to easily guide patients to the right department or office – and to keep them out of sensitive areas. 

Create a calming environment:

A trip to the hospital naturally induces anxiety, so consider using wall and window graphics to develop an atmosphere that soothes. It’s easy to lighten the mood with cleverly-designed graphics or an attractive wall mural, or to reassure patients with informative displays that educate about new technology or procedures.  

Comply, but keep consistency:

Regulatory signage, such as graphics and signs that adhere to the Americans with Disabilities Act, is mandatory for your building. Though there are strict guidelines that you’ll need to adhere to, that doesn’t preclude you from adding your own touch to such signs. When working with the Image360 designers, you’ll be able to develop signs that stay compliant while maintaining consistency for your branding throughout your building. 

Ultimately, a good sign and graphics solution in your facility will be informative, educational and visible, all while enhancing and complementing your branding and messaging in a way that delivers consistency. Though it’s important that your facility is as sterile and as safe as it can possibly be for all, that doesn’t mean that your hallways and waiting rooms need to be dull or clinical. Adding the right kind of graphics and signs can transform any space into a soothing environment that’s easy to navigate. 

If you need a helping hand when planning your healthcare facility’s signs and graphics strategies, give us a call. We can set up a free consultation to discuss your needs and develop a custom solution that works for you.

Three Strategies for Healthcare Signs and Graphics

You want your healthcare facility to be a warm, welcoming environment for patients and visitors. With how busy many facilities and clinics can get, it’s important that you have the right signs and graphics that can deliver the smooth experience you want your patients to have. 

Knowing how you can successfully guide and inform your patients in such a busy environment can be a challenge. Consider how you can use these strategies when planning for signs, graphics and displays in and around your healthcare facility: 

Guide patients easily:

A good wayfinding system includes both outdoor and indoor signage so that everyone can easily find where to go from the instant they arrive. Outdoors, make sure that everyone can clearly find the right building and parking lot with big, visible signs. Indoors, consider using floor and ceiling graphics as part of your wayfinding system to easily guide patients to the right department or office – and to keep them out of sensitive areas. 

Create a calming environment:

A trip to the hospital naturally induces anxiety, so consider using wall and window graphics to develop an atmosphere that soothes. It’s easy to lighten the mood with cleverly-designed graphics or an attractive wall mural, or to reassure patients with informative displays that educate about new technology or procedures.  

Comply, but keep consistency:

Regulatory signage, such as graphics and signs that adhere to the Americans with Disabilities Act, is mandatory for your building. Though there are strict guidelines that you’ll need to adhere to, that doesn’t preclude you from adding your own touch to such signs. When working with the Image360 designers, you’ll be able to develop signs that stay compliant while maintaining consistency for your branding throughout your building. 

Ultimately, a good sign and graphics solution in your facility will be informative, educational and visible, all while enhancing and complementing your branding and messaging in a way that delivers consistency. Though it’s important that your facility is as sterile and as safe as it can possibly be for all, that doesn’t mean that your hallways and waiting rooms need to be dull or clinical. Adding the right kind of graphics and signs can transform any space into a soothing environment that’s easy to navigate. 

If you need a helping hand when planning your healthcare facility’s signs and graphics strategies, give us a call. We can set up a free consultation to discuss your needs and develop a custom solution that works for you.

What Types of Signs Typically Make up a Wayfinding System?

1. Directional Signs

2. Informational Signs

3. Identification Signs

4. Regulatory Signs

What Types of Signs Typically Make up a Wayfinding System?

1. Directional Signs

2. Informational Signs

3. Identification Signs

4. Regulatory Signs

What Types of Signs Typically Make up a Wayfinding System?

1. Directional Signs

2. Informational Signs

3. Identification Signs

4. Regulatory Signs

• 97% of survey respondents recalled the vehicle graphic on the truck
• 98% thought the vehicle ads created a positive image of the advertiser
• 96% believed fleet graphics had more impact than billboards

Select from three primary vehicle graphic options

1. Vehicle lettering

2. Partial vehicle wraps

3. Full vehicle wraps

Ready to begin? Look to Image360® for any or all of your needs.

• 97% of survey respondents recalled the vehicle graphic on the truck
• 98% thought the vehicle ads created a positive image of the advertiser
• 96% believed fleet graphics had more impact than billboards

Select from three primary vehicle graphic options

1. Vehicle lettering

2. Partial vehicle wraps

3. Full vehicle wraps

Ready to begin? Look to Image360® for any or all of your needs.

• 97% of survey respondents recalled the vehicle graphic on the truck
• 98% thought the vehicle ads created a positive image of the advertiser
• 96% believed fleet graphics had more impact than billboards

Select from three primary vehicle graphic options

1. Vehicle lettering

2. Partial vehicle wraps

3. Full vehicle wraps

Ready to begin? Look to Image360® for any or all of your needs.

1. A Captive Audience With Vehicle Wrap Advertising

2. A Competitive Edge for Small Business

3. Low Cost

4. Get Local

5. Repetitive Targeted Branding

6. High ROI

7. Positive Branding

8. Brand Recognition

9.Customizable

10. Change is Easy

Image360 Can Help

1. A Captive Audience With Vehicle Wrap Advertising

2. A Competitive Edge for Small Business

3. Low Cost

4. Get Local

5. Repetitive Targeted Branding

6. High ROI

7. Positive Branding

8. Brand Recognition

9.Customizable

10. Change is Easy

Image360 Can Help

1. A Captive Audience With Vehicle Wrap Advertising

2. A Competitive Edge for Small Business

3. Low Cost

4. Get Local

5. Repetitive Targeted Branding

6. High ROI

7. Positive Branding

8. Brand Recognition

9.Customizable

10. Change is Easy

Image360 Can Help

Do you know the way? Directional signage FAQs

Directional signage helps people navigate to and through a building or retail space. But there’s more to wayfinding systems than just pointing the way! You may have a lot of questions about developing a strong sense of direction in your space – and we have answers.

What is a directional sign?

Are directional signs permanent?

Should they include braille?

Can my branding be incorporated?

What should I consider when creating indoor directional signs?

How do I determine if my signs are effective?

Ready to Create Your Directional Signs?

Do you know the way? Directional signage FAQs

Directional signage helps people navigate to and through a building or retail space. But there’s more to wayfinding systems than just pointing the way! You may have a lot of questions about developing a strong sense of direction in your space – and we have answers.

What is a directional sign?

Are directional signs permanent?

Should they include braille?

Can my branding be incorporated?

What should I consider when creating indoor directional signs?

How do I determine if my signs are effective?

Ready to Create Your Directional Signs?

Do you know the way? Directional signage FAQs

Directional signage helps people navigate to and through a building or retail space. But there’s more to wayfinding systems than just pointing the way! You may have a lot of questions about developing a strong sense of direction in your space – and we have answers.

What is a directional sign?

Are directional signs permanent?

Should they include braille?

Can my branding be incorporated?

What should I consider when creating indoor directional signs?

How do I determine if my signs are effective?

Ready to Create Your Directional Signs?

The Art of Colour Psychology in Environmental Design: How Colours Speak to Us

When it comes to designing good environmental graphics, colours do more than just meet the eye – they trigger emotional and psychological responses in your audience. Incorporating strategic colour choices into your environmental design is an essential part of the process of creating user experiences that captivate and inspire your target audience in unique ways. 

Colour psychology is an interdisciplinary field that incorporates architecture, design and psychology in order to understand how our physical surroundings can influence our mental state at any given time. A stronger understanding of how your audience’s mind will perceive a space based on the colour choices you make can help you decide what the space should look like. 

What colours are best for my space? 

Generally speaking, warm colours like red and yellow evoke a sense of energy, and are great for social spaces, while cooler colours like blues and greens are better for calming, relaxation-focused environments (1). Your choices will depend on your industry, what kind of personality your business hopes to convey, as well as what each individual space is being used for within a larger building. 

When it comes down to picking the right shade for you and your environment, think about the associated psychological effects that they may bring for your staff and guests. 

What else do I need to consider in my design? 

Workplace layouts go well beyond colour choices. You’ll want to ensure that your goal – whether it be fostering collaboration, increasing productivity, inspiring purchases or anything else – can be met through other means of environmental design.  

Emerging trends in design have helped make spaces of all kinds more aligned with the goals that drive them. Minimalism and eco-friendly designs are both at the forefront of these trends, with many designers going out of their way to reduce visual clutter, or to bring the outdoors in. Being environmentally friendly with your design can also help enhance your brand reputation among your customers, too! 

You’ll also want to consider overall comfort at work though ergonomics, which can involve choosing what kind of desks and chairs your employees receive – but also boils down to having an overall comfortable, well-designed workspace. A happy staff is a more motivated, productive staff! 

Leveraging colour psychology in your design is an art, but we’re here to help. Contact us for a free consultation on how your workplace or storefront can be improved through clever use of colour. 

(1) https://www.archute.com/psychology-of-space/  

An In-Depth Look at Window Graphics for Your Business

Why does my business need window graphics?

What types of window graphics are there?

1. These adhesive-backed prints are designed for easy application to glass surfaces. They’re great when you want a quick, easy way to showcase your branding elements, such as your logo and tagline or for displaying crucial information like your hours of operation.

1. This type of vinyl offers the capability to display eye-catching graphics to viewers outside, while still allowing sunlight to pass through to the inside. They’re perfect for storefronts or businesses that benefit from a lot of natural light, but are still looking to maximize their advertising space without losing any of that brightness.

1. If adding sophistication or privacy are among your goals, frosted window film is an excellent choice. Most popular in office spaces, it obscures glass while maintaining a clean, etched look; it can also be designed to showcase your logo for added branding in these professional spaces.

For maximum impact, opt for full-coverage window wraps that can transform a pane of glass into a stunning visual display. They’re great for showing off new products and for setting the tone from your brand right at the entrance to your business.

Are there different kinds of vinyl I can use?

An In-Depth Look at Window Graphics for Your Business

Why does my business need window graphics?

What types of window graphics are there?

1. These adhesive-backed prints are designed for easy application to glass surfaces. They’re great when you want a quick, easy way to showcase your branding elements, such as your logo and tagline or for displaying crucial information like your hours of operation.

1. This type of vinyl offers the capability to display eye-catching graphics to viewers outside, while still allowing sunlight to pass through to the inside. They’re perfect for storefronts or businesses that benefit from a lot of natural light, but are still looking to maximize their advertising space without losing any of that brightness.

1. If adding sophistication or privacy are among your goals, frosted window film is an excellent choice. Most popular in office spaces, it obscures glass while maintaining a clean, etched look; it can also be designed to showcase your logo for added branding in these professional spaces.

For maximum impact, opt for full-coverage window wraps that can transform a pane of glass into a stunning visual display. They’re great for showing off new products and for setting the tone from your brand right at the entrance to your business.

Are there different kinds of vinyl I can use?

An In-Depth Look at Window Graphics for Your Business

Why does my business need window graphics?

What types of window graphics are there?

1. These adhesive-backed prints are designed for easy application to glass surfaces. They’re great when you want a quick, easy way to showcase your branding elements, such as your logo and tagline or for displaying crucial information like your hours of operation.

1. This type of vinyl offers the capability to display eye-catching graphics to viewers outside, while still allowing sunlight to pass through to the inside. They’re perfect for storefronts or businesses that benefit from a lot of natural light, but are still looking to maximize their advertising space without losing any of that brightness.

1. If adding sophistication or privacy are among your goals, frosted window film is an excellent choice. Most popular in office spaces, it obscures glass while maintaining a clean, etched look; it can also be designed to showcase your logo for added branding in these professional spaces.

For maximum impact, opt for full-coverage window wraps that can transform a pane of glass into a stunning visual display. They’re great for showing off new products and for setting the tone from your brand right at the entrance to your business.

Are there different kinds of vinyl I can use?

Emerging Trends: What’s Hot in Signage

1. Eco-Friendly Signs

2. Clean Designs

3. Bold Typography

4. Living Signs

5. Navigational Signage

6. QR Codes

Emerging Trends: What’s Hot in Signage

1. Eco-Friendly Signs

2. Clean Designs

3. Bold Typography

4. Living Signs

5. Navigational Signage

6. QR Codes

Four Benefits of Vinyl Graphics

Versatile Signage That Works for Anyone

A Cost-Effective Solution

Durable and Made to Last

Easy Installation and Removal

Four Benefits of Vinyl Graphics

Versatile Signage That Works for Anyone

A Cost-Effective Solution

Durable and Made to Last

Easy Installation and Removal

Give Your Signs the Right Shade

• Yellow is often an attention-grabber and can help elevate certain messaging.
• Green is calming and often paired with other earth tones like browns.
• Red often signals immediate savings and an “act now!” attitude that can drive impulse purchases.
• Purple gives the impression of a luxurious experience.
• Blue often goes hand-in-hand with intelligence and trust.

Fonts Give Feeling to Your Messaging

• Serif fonts, such as Times New Roman and Garamond, are commonly considered traditional, reliable and sophisticated.
• Sans-serif choices like Arial, Helvetica or Calibri are considered as clean, modern and straightforward.
• Script fonts like Pacifico or Tangerine are associated with feelings of elegance, creativity and uniqueness.
• Decorative choices like Stencil and Phosphate are considered casual, flexible and original.

Signs to Inspire Action

Ready to Use What You’ve Learned?

Give Your Signs the Right Shade

• Yellow is often an attention-grabber and can help elevate certain messaging.
• Green is calming and often paired with other earth tones like browns.
• Red often signals immediate savings and an “act now!” attitude that can drive impulse purchases.
• Purple gives the impression of a luxurious experience.
• Blue often goes hand-in-hand with intelligence and trust.

Fonts Give Feeling to Your Messaging

• Serif fonts, such as Times New Roman and Garamond, are commonly considered traditional, reliable and sophisticated.
• Sans-serif choices like Arial, Helvetica or Calibri are considered as clean, modern and straightforward.
• Script fonts like Pacifico or Tangerine are associated with feelings of elegance, creativity and uniqueness.
• Decorative choices like Stencil and Phosphate are considered casual, flexible and original.

Signs to Inspire Action

Ready to Use What You’ve Learned?

Give Your Signs the Right Shade

• Yellow is often an attention-grabber and can help elevate certain messaging.
• Green is calming and often paired with other earth tones like browns.
• Red often signals immediate savings and an “act now!” attitude that can drive impulse purchases.
• Purple gives the impression of a luxurious experience.
• Blue often goes hand-in-hand with intelligence and trust.

Fonts Give Feeling to Your Messaging

• Serif fonts, such as Times New Roman and Garamond, are commonly considered traditional, reliable and sophisticated.
• Sans-serif choices like Arial, Helvetica or Calibri are considered as clean, modern and straightforward.
• Script fonts like Pacifico or Tangerine are associated with feelings of elegance, creativity and uniqueness.
• Decorative choices like Stencil and Phosphate are considered casual, flexible and original.

Signs to Inspire Action

Ready to Use What You’ve Learned?

How Long Does Signage Typically Last?

How Environmental Exposure Impacts the Lifespan of Your Signage

Why Signage Relevancy Matters

Why ADA Signage Requires Ongoing Review

Rely on Image360 for all your visual communications, including exterior and interior signage

How Long Does Signage Typically Last?

How Environmental Exposure Impacts the Lifespan of Your Signage

Why Signage Relevancy Matters

Why ADA Signage Requires Ongoing Review

Rely on Image360 for all your visual communications, including exterior and interior signage

5 Ways to Elevate Your Event Signage

1. Directional Signage

2. Zoning

3. Floors and Staircases

4. Banners and Photo Backdrops

5. Vehicle Graphics

Where Can I Get Professional Event Signage?

Launching a new business?

Outdoor Business Signs

Indoor Office Signs

Promotional Items For Your Business

Temporary Signs

Launching a new business?

Outdoor Business Signs

Indoor Office Signs

Promotional Items For Your Business

Temporary Signs

New work vehicle? Turn it into a mobile billboard!

So you’ve just recently purchased a company vehicle to assist your business in making deliveries, sales or service calls. Fresh off the lot, your new car might have a shiny new paint job – but there’s nothing to distinguish it as belonging to your business. That’s where vehicle graphics come in!

What can vehicle graphics do for my business?

Studies have shown that vehicle graphics, such as wraps and decals, are among the most cost-effective outdoor marketing mediums available. They deliver a better value on a cost-per-thousand impressions basis than television, magazines, newspapers or radio! In fact, according to 3M, fleet graphics can cost as little as just 15 cents per thousand impressions, compared to online ads which can cost up to $21 per thousand impressions. 

The same studies showed that vehicle advertising can generate between 30,000-70,000 impressions daily. To do some quick math, that adds up to millions of impressions every year! 

But there’s a lot of options available to you when it comes to vehicle and fleet graphics. How do you know what’s going to be best for you and your business? 

Vehicle Lettering

Vinyl lettering is one of the simpler and more economical choices. These can be applied to your company car, truck, trailer or van. They are great to use when your vehicles are not the primary promotional medium for your business, but instead are a useful complement to other methods.

Most businesses will use vehicle lettering to spell out their company name and slogan, alongside other key information such as their address, phone number and website, or identifiers such as DOT numbers.  Lettering can be placed anywhere on a vehicle but is best for small, flat surfaces such as doors, windows and tailgates. 

A big upside to using vehicle lettering is the relatively low cost of entry, in addition to how fast they can be installed. However, they do not carry the same kind of visibility as other vehicle graphic options, as they are often limited to just one color. Used on their own, vinyl letters are best for conveying a limited amount of information in a small space. 

Vinyl Decals

Often used in tandem with lettering, decals are custom-designed and made to order, and are most frequently used to recreate a company logo. There are other uses for decals, though – some business owners will use them to call attention to the nature of their business. For instance, a florist may add decals of flowers on their delivery vehicles, or a restaurant may feature images of specific dishes in addition to their logo.

Using decals alongside vinyl lettering is an easy, cost-effective way to create a more interesting look for your vehicle without going all-out on a wrap. However, they still do not have the same kind of big visual impact of a wrap and aren’t good for when you need to showcase detailed photos of your products. 

Partial Vehicle Wraps

These wraps are the next step up from lettering and decals in terms of visual impact. These vinyl graphics cover part of your vehicle with a promotional or informational message and are often used by businesses that use their company vehicles extensively for sales, service or delivery calls.

In the case of partial wraps, most businesses use them to cover the sides, the front or the back of their car, truck, van or trailer. Vinyl is printed with your design, which frequently will feature your logo, company name, phone number and website alongside additional graphics to enhance the look of your vehicle.

A benefit to using a partial wrap in lieu of a full wrap is the cost savings – less area to cover generally means less of your budget to spend. In addition, when used alongside well-placed decals and lettering, you can achieve a “fully wrapped” look for your vehicle without actually fully wrapping it.

Full vehicle wraps

As the name implies, these deliver a full, maximum visual impact for your vehicle! These custom vinyl graphics cover your entire vehicle and may even extend to the roof and bumpers. Full wraps are often the prime promotional choice of businesses whose trucks and vans are their leading option for promotions. For example, it’s not uncommon to see entire fleets of delivery trucks, cleaning vans and more attired in full wraps. 

Some companies even take things a step further and add designs to the windows, too! This is done through perforated vinyl that allows those inside to see out. 

A full vinyl wrap is going to have by far the biggest visual impact for your business, allowing you to showcase custom designs or photographs alongside the most important information about your company. However, full wraps are also going to eat more of your budget than other options.

Ready to get started on vehicle graphics for your company? Accelerate your marketing efforts with help from Image360 – contact us for a free consultation!

New work vehicle? Turn it into a mobile billboard!

So you’ve just recently purchased a company vehicle to assist your business in making deliveries, sales or service calls. Fresh off the lot, your new car might have a shiny new paint job – but there’s nothing to distinguish it as belonging to your business. That’s where vehicle graphics come in!

What can vehicle graphics do for my business?

Studies have shown that vehicle graphics, such as wraps and decals, are among the most cost-effective outdoor marketing mediums available. They deliver a better value on a cost-per-thousand impressions basis than television, magazines, newspapers or radio! In fact, according to 3M, fleet graphics can cost as little as just 15 cents per thousand impressions, compared to online ads which can cost up to $21 per thousand impressions. 

The same studies showed that vehicle advertising can generate between 30,000-70,000 impressions daily. To do some quick math, that adds up to millions of impressions every year! 

But there’s a lot of options available to you when it comes to vehicle and fleet graphics. How do you know what’s going to be best for you and your business? 

Vehicle Lettering

Vinyl lettering is one of the simpler and more economical choices. These can be applied to your company car, truck, trailer or van. They are great to use when your vehicles are not the primary promotional medium for your business, but instead are a useful complement to other methods.

Most businesses will use vehicle lettering to spell out their company name and slogan, alongside other key information such as their address, phone number and website, or identifiers such as DOT numbers.  Lettering can be placed anywhere on a vehicle but is best for small, flat surfaces such as doors, windows and tailgates. 

A big upside to using vehicle lettering is the relatively low cost of entry, in addition to how fast they can be installed. However, they do not carry the same kind of visibility as other vehicle graphic options, as they are often limited to just one color. Used on their own, vinyl letters are best for conveying a limited amount of information in a small space. 

Vinyl Decals

Often used in tandem with lettering, decals are custom-designed and made to order, and are most frequently used to recreate a company logo. There are other uses for decals, though – some business owners will use them to call attention to the nature of their business. For instance, a florist may add decals of flowers on their delivery vehicles, or a restaurant may feature images of specific dishes in addition to their logo.

Using decals alongside vinyl lettering is an easy, cost-effective way to create a more interesting look for your vehicle without going all-out on a wrap. However, they still do not have the same kind of big visual impact of a wrap and aren’t good for when you need to showcase detailed photos of your products. 

Partial Vehicle Wraps

These wraps are the next step up from lettering and decals in terms of visual impact. These vinyl graphics cover part of your vehicle with a promotional or informational message and are often used by businesses that use their company vehicles extensively for sales, service or delivery calls.

In the case of partial wraps, most businesses use them to cover the sides, the front or the back of their car, truck, van or trailer. Vinyl is printed with your design, which frequently will feature your logo, company name, phone number and website alongside additional graphics to enhance the look of your vehicle.

A benefit to using a partial wrap in lieu of a full wrap is the cost savings – less area to cover generally means less of your budget to spend. In addition, when used alongside well-placed decals and lettering, you can achieve a “fully wrapped” look for your vehicle without actually fully wrapping it.

Full vehicle wraps

As the name implies, these deliver a full, maximum visual impact for your vehicle! These custom vinyl graphics cover your entire vehicle and may even extend to the roof and bumpers. Full wraps are often the prime promotional choice of businesses whose trucks and vans are their leading option for promotions. For example, it’s not uncommon to see entire fleets of delivery trucks, cleaning vans and more attired in full wraps. 

Some companies even take things a step further and add designs to the windows, too! This is done through perforated vinyl that allows those inside to see out. 

A full vinyl wrap is going to have by far the biggest visual impact for your business, allowing you to showcase custom designs or photographs alongside the most important information about your company. However, full wraps are also going to eat more of your budget than other options.

Ready to get started on vehicle graphics for your company? Accelerate your marketing efforts with help from Image360 – contact us for a free consultation!

New work vehicle? Turn it into a mobile billboard!

So you’ve just recently purchased a company vehicle to assist your business in making deliveries, sales or service calls. Fresh off the lot, your new car might have a shiny new paint job – but there’s nothing to distinguish it as belonging to your business. That’s where vehicle graphics come in!

What can vehicle graphics do for my business?

Studies have shown that vehicle graphics, such as wraps and decals, are among the most cost-effective outdoor marketing mediums available. They deliver a better value on a cost-per-thousand impressions basis than television, magazines, newspapers or radio! In fact, according to 3M, fleet graphics can cost as little as just 15 cents per thousand impressions, compared to online ads which can cost up to $21 per thousand impressions. 

The same studies showed that vehicle advertising can generate between 30,000-70,000 impressions daily. To do some quick math, that adds up to millions of impressions every year! 

But there’s a lot of options available to you when it comes to vehicle and fleet graphics. How do you know what’s going to be best for you and your business? 

Vehicle Lettering

Vinyl lettering is one of the simpler and more economical choices. These can be applied to your company car, truck, trailer or van. They are great to use when your vehicles are not the primary promotional medium for your business, but instead are a useful complement to other methods.

Most businesses will use vehicle lettering to spell out their company name and slogan, alongside other key information such as their address, phone number and website, or identifiers such as DOT numbers.  Lettering can be placed anywhere on a vehicle but is best for small, flat surfaces such as doors, windows and tailgates. 

A big upside to using vehicle lettering is the relatively low cost of entry, in addition to how fast they can be installed. However, they do not carry the same kind of visibility as other vehicle graphic options, as they are often limited to just one color. Used on their own, vinyl letters are best for conveying a limited amount of information in a small space. 

Vinyl Decals

Often used in tandem with lettering, decals are custom-designed and made to order, and are most frequently used to recreate a company logo. There are other uses for decals, though – some business owners will use them to call attention to the nature of their business. For instance, a florist may add decals of flowers on their delivery vehicles, or a restaurant may feature images of specific dishes in addition to their logo.

Using decals alongside vinyl lettering is an easy, cost-effective way to create a more interesting look for your vehicle without going all-out on a wrap. However, they still do not have the same kind of big visual impact of a wrap and aren’t good for when you need to showcase detailed photos of your products. 

Partial Vehicle Wraps

These wraps are the next step up from lettering and decals in terms of visual impact. These vinyl graphics cover part of your vehicle with a promotional or informational message and are often used by businesses that use their company vehicles extensively for sales, service or delivery calls.

In the case of partial wraps, most businesses use them to cover the sides, the front or the back of their car, truck, van or trailer. Vinyl is printed with your design, which frequently will feature your logo, company name, phone number and website alongside additional graphics to enhance the look of your vehicle.

A benefit to using a partial wrap in lieu of a full wrap is the cost savings – less area to cover generally means less of your budget to spend. In addition, when used alongside well-placed decals and lettering, you can achieve a “fully wrapped” look for your vehicle without actually fully wrapping it.

Full vehicle wraps

As the name implies, these deliver a full, maximum visual impact for your vehicle! These custom vinyl graphics cover your entire vehicle and may even extend to the roof and bumpers. Full wraps are often the prime promotional choice of businesses whose trucks and vans are their leading option for promotions. For example, it’s not uncommon to see entire fleets of delivery trucks, cleaning vans and more attired in full wraps. 

Some companies even take things a step further and add designs to the windows, too! This is done through perforated vinyl that allows those inside to see out. 

A full vinyl wrap is going to have by far the biggest visual impact for your business, allowing you to showcase custom designs or photographs alongside the most important information about your company. However, full wraps are also going to eat more of your budget than other options.

Ready to get started on vehicle graphics for your company? Accelerate your marketing efforts with help from Image360 – contact us for a free consultation!

How Can I Upgrade My Space with Office Signs?

1. Make a strong first impression.

2. Show the way.

3. Inspire and motivate.

4. Create privacy where it’s needed.

How Can I Upgrade My Space with Office Signs?

1. Make a strong first impression.

2. Show the way.

3. Inspire and motivate.

4. Create privacy where it’s needed.

How Can I Upgrade My Space with Office Signs?

1. Make a strong first impression.

2. Show the way.

3. Inspire and motivate.

4. Create privacy where it’s needed.

How Can I Upgrade My Space with Office Signs?

1. Make a strong first impression.

2. Show the way.

3. Inspire and motivate.

4. Create privacy where it’s needed.

Interactive Signage: Turning Spaces into Experiences

What are the other benefits of interactive signs?

Create Interactive Signs

Interactive Signage: Turning Spaces into Experiences

What are the other benefits of interactive signs?

Create Interactive Signs

What happens when you run an attraction that requires signage of all kinds – indoor, outdoor, wayfinding, directional, information and much more – but you rely primarily on donations to keep things going? You count on the pros at Image360 to make the absolute most of your budget! 

Image360 has enjoyed partnerships with many organizations like the Virginia Zoo. The creative team has provided signage across the zoo’s sprawling 53 acres, including revamping signs around the Trail of the Tiger as well as updating graphics throughout other indoor and outdoor areas. 

“We’ve worked with them for a while, and they have signage everywhere, ” said Jodi Bell, Account Manager. “There’s still so much to update out there, so they’re kind of piecemealing different projects as they go.” 

The zoo, which is more than 100 years old, relies primarily on the support of its members for funding. This means that every dollar counts and has to be stretched as far as possible. For the team at Image360, enhancing the visitor experience at the zoo while working within financial constraints has been a challenge – but one worth tackling, especially given the zoo’s history in the area. 

The Image360 team chose to work with polyvinyl chloride, also known as PVC, due to its unique combination of being both sturdy and affordable. 

“Finding the right materials and making them last as long as they possibly can has been the biggest challenge, ” Bell said. “The zoo wants to keep most of the same basic structures and add to them, and whoever did these signs previously hasn’t always used the best materials. We try to update everything in a way that’s going to last while also look good.” 

Image360 provided outdoor signage printed on sturdy black PVC – chosen over white PVC due to its tendency to weather better – with a liquid laminate finish to add even more durability. Additionally, the Centre has so far designed and crafted a large cast vinyl sign for the zoo’s pavilion, and indoor vinyl graphics (also mounted on PVC to ensure they last as long as possible). Other graphics produced have included entryway signage, corporate sponsor signs and donor recognition graphics, with more renovations and updates planned in the years to come. 

“So far, the signs we’ve done for the zoo have worked out well, ” Bell said. “We did one like three or four years ago, and the colours are still super vibrant.” 

Working with the zoo hasn’t just yielded great-looking signage, but has been an ongoing partnership that the Image360 team has thrived in. 

“The connection is deep, because there are so many people that go through here. It’s nice that the signs we’ve done have lasted so well

Outdoor Events: What’s Trending This Year?

What trends should I incorporate into my event displays?

1. Today, many of your event attendees are going to expect you to be going green, especially at an outdoor show. A few ways you can do that are to use reusable and recycled materials in your displays, such as recycled aluminum for banner frames or plant-based materials in your signage. Solar-powered lighting is another way to get eyes on your branding, especially since it’ll illuminate your display from afar.

1. Adding an element of interactivity helps to transform passive attendees into active participants. An easy way to do this is by incorporating a QR code into an outdoor display such as a banner stand, which can be scanned to give them instant access to additional product information or exclusive deals for show guests. You can also gamify your booth with something like a show-exclusive scavenger hunt or stamp rally   to keep new prospects engaged and excited about your brand.

Visual appeal has always been non-negotiable when it comes to event design, but this year you may want to think about simplifying things. Cluttered displays are out; instead, clear messaging with bold, eye-catching fonts and contrasting colours on your banners and other graphics to help ensure you stand out without overwhelming viewers. You may also want to consider an equally bold move such as using a unique material, such as mesh or natural wood, in your displays, which can help draw in more new customers.

What outdoor event products does my business need?

1. Retractable banners and banner stands have been a go-to for events of all sizes for years, and for good reason. They’re lightweight, easy to carry, easy to store and can also be easily modified – just swap out the graphic while keeping the frame! That can help you save plenty in your marketing budget over time, rather than ordering a totally new setup every time.

1. : Great for when you only have a limited amount of space, tabletop displays are easy to carry, set up, take down and store between events. They can be designed in conjunction with your other trade show materials to ensure that they help create a cohesive look over your entire display, no matter what size it is.

1. Whether made from vinyl, fabric or mesh, banners get the job done. They’re versatile, eye-catching and can be made to work within a wide variety of budgets. Banners are also often easy to store for future use, making them a great long-term investment for your entire event season.

Sturdy and versatile, A-frames are a popular outdoor signage choice. They can be used for event runners to help show the way to registration, restrooms, parking or different areas of the show area, but can also be used by vendors to help draw in attendees, too. Since the graphics can be changed out while keeping the base intact, this is another great long-term investment.

Outdoor Events: What’s Trending This Year?

What trends should I incorporate into my event displays?

1. Today, many of your event attendees are going to expect you to be going green, especially at an outdoor show. A few ways you can do that are to use reusable and recycled materials in your displays, such as recycled aluminum for banner frames or plant-based materials in your signage. Solar-powered lighting is another way to get eyes on your branding, especially since it’ll illuminate your display from afar.

1. Adding an element of interactivity helps to transform passive attendees into active participants. An easy way to do this is by incorporating a QR code into an outdoor display such as a banner stand, which can be scanned to give them instant access to additional product information or exclusive deals for show guests. You can also gamify your booth with something like a show-exclusive scavenger hunt or stamp rally   to keep new prospects engaged and excited about your brand.

Visual appeal has always been non-negotiable when it comes to event design, but this year you may want to think about simplifying things. Cluttered displays are out; instead, clear messaging with bold, eye-catching fonts and contrasting colours on your banners and other graphics to help ensure you stand out without overwhelming viewers. You may also want to consider an equally bold move such as using a unique material, such as mesh or natural wood, in your displays, which can help draw in more new customers.

What outdoor event products does my business need?

1. Retractable banners and banner stands have been a go-to for events of all sizes for years, and for good reason. They’re lightweight, easy to carry, easy to store and can also be easily modified – just swap out the graphic while keeping the frame! That can help you save plenty in your marketing budget over time, rather than ordering a totally new setup every time.

1. : Great for when you only have a limited amount of space, tabletop displays are easy to carry, set up, take down and store between events. They can be designed in conjunction with your other trade show materials to ensure that they help create a cohesive look over your entire display, no matter what size it is.

1. Whether made from vinyl, fabric or mesh, banners get the job done. They’re versatile, eye-catching and can be made to work within a wide variety of budgets. Banners are also often easy to store for future use, making them a great long-term investment for your entire event season.

Sturdy and versatile, A-frames are a popular outdoor signage choice. They can be used for event runners to help show the way to registration, restrooms, parking or different areas of the show area, but can also be used by vendors to help draw in attendees, too. Since the graphics can be changed out while keeping the base intact, this is another great long-term investment.

Three Strategies for Healthcare Signs and Graphics

Three Strategies for Healthcare Signs and Graphics

Three Strategies for Healthcare Signs and Graphics

Three Strategies for Healthcare Signs and Graphics

Mistake #1: Overlooking the Customer Journey

The Solution

• Are promotions and key products easy to spot?

• Is messaging clear and intuitive as you move through the store?

• Are any areas underutilized or lacking a cohesive display?

Mistake #2: Neglecting Consistency in Branding

The Solution

• Does everything—from indoor signs to online content—use the same fonts, colors and logos?

• Are older signs with outdated branding still on display? Replace them!

• Make sure all materials align with your branding guidelines.

Mistake #3: Ignoring the Power of Visual Marketing

The Solution

• Use bold, legible fonts for important messaging.

• Keep signage concise – customers should absorb your message at a glance.

• Position signs at eye level and along natural pathways to capture attention.

Mistake #4: Not Measuring Performance

The Solution

• Include QR codes on signage that link to exclusive webpages to track clicks.

• Use receipt surveys to gather customer feedback about their experience inside your store.

• Analyze sales data to compare results before and after installation.

We Are Your Partner in Retail Success

Mistake #1: Overlooking the Customer Journey

The Solution

• Are promotions and key products easy to spot?

• Is messaging clear and intuitive as you move through the store?

• Are any areas underutilized or lacking a cohesive display?

Mistake #2: Neglecting Consistency in Branding

The Solution

• Does everything—from indoor signs to online content—use the same fonts, colors and logos?

• Are older signs with outdated branding still on display? Replace them!

• Make sure all materials align with your branding guidelines.

Mistake #3: Ignoring the Power of Visual Marketing

The Solution

• Use bold, legible fonts for important messaging.

• Keep signage concise – customers should absorb your message at a glance.

• Position signs at eye level and along natural pathways to capture attention.

Mistake #4: Not Measuring Performance

The Solution

• Include QR codes on signage that link to exclusive webpages to track clicks.

• Use receipt surveys to gather customer feedback about their experience inside your store.

• Analyze sales data to compare results before and after installation.

We Are Your Partner in Retail Success

What makes a sign accessible?

High Contrast and Reduced Glare

Tactile Characters

Spacing and Fonts

Pictograms

Locations

What makes a sign accessible?

High Contrast and Reduced Glare

Tactile Characters

Spacing and Fonts

Pictograms

Locations

What makes a sign accessible?

High Contrast and Reduced Glare

Tactile Characters

Spacing and Fonts

Pictograms

Locations

The Power of Consistent Interior Branding

Why Scalable Interior Graphics Matter for Multi-Location Brands

Common Challenges with Nationwide Interior Branding

Scalable Solutions for Interior Branding Success

Creating Effective Branded Environments

The Image360 Advantage: Branding at Scale

• Centralized design and project management
• Custom signage packages tailored to each location
• A vetted national network of installers
• Proven expertise in regulatory compliance

Partner with Interior Branding Experts

The Power of Consistent Interior Branding

Why Scalable Interior Graphics Matter for Multi-Location Brands

Common Challenges with Nationwide Interior Branding

Scalable Solutions for Interior Branding Success

Creating Effective Branded Environments

The Image360 Advantage: Branding at Scale

• Centralized design and project management
• Custom signage packages tailored to each location
• A vetted national network of installers
• Proven expertise in regulatory compliance

Partner with Interior Branding Experts

• Colors wield a lot of influence over customers, usually subconsciously.
• Yellow is often an attention-grabber and can help elevate certain messaging.
• Green is calming and often paired with other earth tones like browns.
• Red often signals immediate savings and an “act now!” attitude that can drive impulse purchases.
• Purple gives the impression of a luxurious experience.
• Blue often goes hand-in-hand with intelligence and trust.

• Serif fonts, such as Times New Roman and Garamond, are commonly considered traditional, reliable and sophisticated.
• Sans-serif choices like Arial, Helvetica or Calibri are considered as clean, modern and straightforward.
• Script fonts like Pacifico or Tangerine are associated with feelings of elegance, creativity and uniqueness.
• Decorative choices like Stencil and Phosphate are considered casual, flexible and original.

• Colors wield a lot of influence over customers, usually subconsciously.
• Yellow is often an attention-grabber and can help elevate certain messaging.
• Green is calming and often paired with other earth tones like browns.
• Red often signals immediate savings and an “act now!” attitude that can drive impulse purchases.
• Purple gives the impression of a luxurious experience.
• Blue often goes hand-in-hand with intelligence and trust.

• Serif fonts, such as Times New Roman and Garamond, are commonly considered traditional, reliable and sophisticated.
• Sans-serif choices like Arial, Helvetica or Calibri are considered as clean, modern and straightforward.
• Script fonts like Pacifico or Tangerine are associated with feelings of elegance, creativity and uniqueness.
• Decorative choices like Stencil and Phosphate are considered casual, flexible and original.

1. Planning your trade show display

• What is the best way to display your products?
• Do you need to secure them?
• Will you do a demo or show how they work?
• Does our product need a power source?
• What other services or intangible products do you want to advertise?

Your 2024 Graphics Planning Guide!

This year’s gone by in a flash – and it’s already time to start planning for what the new year will bring you and your business. We know it can be a challenge to think about what 2024 has in store for you, so we’ve put together a guide to help you get ahead in your signage and graphics planning.

Every season brings its own marketing opportunities that can help you rise above the rest. Here are our recommendations, season-by-season, for what you should focus your marketing efforts on.

Winter: Trade Shows

You may be thinking, “industry events don’t typically happen in the winter, so why should I spend time on them now?” It’s simple – you don’t want to wait until you’re unpacking your displays to realize that they’re out-of-date or in need of replacement!

The warmer months are popular for , so take time in the earliest part of the year to plan ahead for them. Spend an afternoon in the in the coming months to take stock of what you currently have, and ask yourself if it aligns with your current brand standards or if anything is damaged. Be sure to also ask yourself if there’s anything you want to add to your displays that you don’t already have!

Spring: Outdoor Events

Community fairs, farmers markets, concerts, charity tournaments and other outdoor events start to make their return in spring, meaning it’s the best time to consider the signs and graphics you use outside. 

Consider what you can do to stand out in a crowd at one of these events: use to add dynamic motion to your logo, or add your branding to a tent that also helps protect your staff from the sun. are also a versatile option for guiding guests that you can repurpose for other uses at your business, too! Don’t forget your sponsors too – Having eye-catching on banners on site help identify those companies and organizations who are helping to make your event a success!

Summer: Upgrading Indoor & Outdoor Signage

The heat is on during the summertime, and lots of sunshine can fade out your older signs. It’s a perfect time to take a hard look at both your outdoor and indoor signage to see what can be upgraded, updated or replaced!

Outside, your signs often take a beating from the weather during the summer. Take note of post and panel or that’s faded, cracked or otherwise looking a little worn-out, and make plans to replace them before the end of the year. Don’t forget to take a look at night as well to make sure important visual messages are clearly seen 24-7.

Indoors, areas with a lot of natural light which have issues of glare can be addressed with window graphics – including perforated film which allows for visibility to the outside. For interior glass surfaces that could use additional privacy, but with a classic touch, consider adding that can also serve the additional purpose of showcasing your branding!

Fall: End of Year Sales & Promos

With the holiday season at the end of every year, you’ll want to start thinking about how you want to promote your end-of-year promotions and events  long before the holidays start to creep up on you! 

Temporary signage like , A-frames and window static clings are all great ways to promote your seasonal sales, so be sure to order ahead once you know what your game plan is. You can also put and banner stands to use to help grab attention where and when you need it – and they can be easily reused year-after-year, too! 

Whether you’re in retail or not, thinking about the experience your guests have when they enter your building is paramount, too. Think about enhancing blank walls or with custom vinyl graphics to point them in the right direction or create an ambiance that speaks to your values. 

Outside of what you have planned for 2024, be sure to expect the unexpected and set aside some of your marketing budget for things outside of your agenda. For instanceRequest a Free Quote

Your 2024 Graphics Planning Guide!

This year’s gone by in a flash – and it’s already time to start planning for what the new year will bring you and your business. We know it can be a challenge to think about what 2024 has in store for you, so we’ve put together a guide to help you get ahead in your signage and graphics planning.

Every season brings its own marketing opportunities that can help you rise above the rest. Here are our recommendations, season-by-season, for what you should focus your marketing efforts on.

Winter: Trade Shows

You may be thinking, “industry events don’t typically happen in the winter, so why should I spend time on them now?” It’s simple – you don’t want to wait until you’re unpacking your displays to realize that they’re out-of-date or in need of replacement!

The warmer months are popular for , so take time in the earliest part of the year to plan ahead for them. Spend an afternoon in the in the coming months to take stock of what you currently have, and ask yourself if it aligns with your current brand standards or if anything is damaged. Be sure to also ask yourself if there’s anything you want to add to your displays that you don’t already have!

Spring: Outdoor Events

Community fairs, farmers markets, concerts, charity tournaments and other outdoor events start to make their return in spring, meaning it’s the best time to consider the signs and graphics you use outside. 

Consider what you can do to stand out in a crowd at one of these events: use to add dynamic motion to your logo, or add your branding to a tent that also helps protect your staff from the sun. are also a versatile option for guiding guests that you can repurpose for other uses at your business, too! Don’t forget your sponsors too – Having eye-catching on banners on site help identify those companies and organizations who are helping to make your event a success!

Summer: Upgrading Indoor & Outdoor Signage

The heat is on during the summertime, and lots of sunshine can fade out your older signs. It’s a perfect time to take a hard look at both your outdoor and indoor signage to see what can be upgraded, updated or replaced!

Outside, your signs often take a beating from the weather during the summer. Take note of post and panel or that’s faded, cracked or otherwise looking a little worn-out, and make plans to replace them before the end of the year. Don’t forget to take a look at night as well to make sure important visual messages are clearly seen 24-7.

Indoors, areas with a lot of natural light which have issues of glare can be addressed with window graphics – including perforated film which allows for visibility to the outside. For interior glass surfaces that could use additional privacy, but with a classic touch, consider adding that can also serve the additional purpose of showcasing your branding!

Fall: End of Year Sales & Promos

With the holiday season at the end of every year, you’ll want to start thinking about how you want to promote your end-of-year promotions and events  long before the holidays start to creep up on you! 

Temporary signage like , A-frames and window static clings are all great ways to promote your seasonal sales, so be sure to order ahead once you know what your game plan is. You can also put and banner stands to use to help grab attention where and when you need it – and they can be easily reused year-after-year, too! 

Whether you’re in retail or not, thinking about the experience your guests have when they enter your building is paramount, too. Think about enhancing blank walls or with custom vinyl graphics to point them in the right direction or create an ambiance that speaks to your values. 

Outside of what you have planned for 2024, be sure to expect the unexpected and set aside some of your marketing budget for things outside of your agenda. For instanceRequest a Free Quote

Three Signs to Draw Attention to Your Property

Realtors and property managers know that in order to get top dollar on sales and leases, you need to have as many eyes on openings as possible. This means bringing in as many people as you can to open houses and capturing the widest amount of attention possible – it may still be a hot property market right now, but you know that getting better profits relies on bid wars starting between interested parties!  

Simply put, better signs lead to better offers. By making your presence known in your community with the right visual communications, you’ll see more impressions and better results. 

Consider how you might use these three sign types when it comes time to fill vacancies at your properties: 

Post and Panel Signs 

Even before construction is finished on a new development or building, you can use signs to advertise what will soon fill that space. Once a building is ready to receive new tenants, you can use them to inform people of your contact information, as well as of critical details like rental rates. Their “sandwiched” design allows for easy fabrication and installation just about anywhere, and you can build them big in order to really catch attention.  

Feather Flags 

Are you holding an open house at a model home or condo, or showcasing the potential of a commercial property for rent? Using along the roadside can catch more attention than other signage options due to their dynamic nature – feather flags catch the wind and flutter in the breeze for strong visual appeal. Consider using them during special events for when you want to make a big impact in your community. 

Yard Signs   

A tried-and-true classic real estate sign, are an economic and versatile choice. You can use them to advertise new developments still under construction, highlight realtors looking to help move properties, direct traffic to a recently opened building or bring attention to an open house event you’re hosting. Plus, they’re easily bought in bulk for you to use whenever and wherever you may need to.  

Of course, there are plenty of other signage options you can use around your properties that are for rent or sale, such as A-frame signs, banners, real estate frames and even vehicle graphics. If you need additional ideas for signs and graphics for your property, give us a call – we can set up a free consultation to discuss your needs! 

Three Signs to Draw Attention to Your Property

Realtors and property managers know that in order to get top dollar on sales and leases, you need to have as many eyes on openings as possible. This means bringing in as many people as you can to open houses and capturing the widest amount of attention possible – it may still be a hot property market right now, but you know that getting better profits relies on bid wars starting between interested parties!  

Simply put, better signs lead to better offers. By making your presence known in your community with the right visual communications, you’ll see more impressions and better results. 

Consider how you might use these three sign types when it comes time to fill vacancies at your properties: 

Post and Panel Signs 

Even before construction is finished on a new development or building, you can use signs to advertise what will soon fill that space. Once a building is ready to receive new tenants, you can use them to inform people of your contact information, as well as of critical details like rental rates. Their “sandwiched” design allows for easy fabrication and installation just about anywhere, and you can build them big in order to really catch attention.  

Feather Flags 

Are you holding an open house at a model home or condo, or showcasing the potential of a commercial property for rent? Using along the roadside can catch more attention than other signage options due to their dynamic nature – feather flags catch the wind and flutter in the breeze for strong visual appeal. Consider using them during special events for when you want to make a big impact in your community. 

Yard Signs   

A tried-and-true classic real estate sign, are an economic and versatile choice. You can use them to advertise new developments still under construction, highlight realtors looking to help move properties, direct traffic to a recently opened building or bring attention to an open house event you’re hosting. Plus, they’re easily bought in bulk for you to use whenever and wherever you may need to.  

Of course, there are plenty of other signage options you can use around your properties that are for rent or sale, such as A-frame signs, banners, real estate frames and even vehicle graphics. If you need additional ideas for signs and graphics for your property, give us a call – we can set up a free consultation to discuss your needs! 

Three Signs to Draw Attention to Your Property

Realtors and property managers know that in order to get top dollar on sales and leases, you need to have as many eyes on openings as possible. This means bringing in as many people as you can to open houses and capturing the widest amount of attention possible – it may still be a hot property market right now, but you know that getting better profits relies on bid wars starting between interested parties!  

Simply put, better signs lead to better offers. By making your presence known in your community with the right visual communications, you’ll see more impressions and better results. 

Consider how you might use these three sign types when it comes time to fill vacancies at your properties: 

Post and Panel Signs 

Even before construction is finished on a new development or building, you can use signs to advertise what will soon fill that space. Once a building is ready to receive new tenants, you can use them to inform people of your contact information, as well as of critical details like rental rates. Their “sandwiched” design allows for easy fabrication and installation just about anywhere, and you can build them big in order to really catch attention.  

Feather Flags 

Are you holding an open house at a model home or condo, or showcasing the potential of a commercial property for rent? Using along the roadside can catch more attention than other signage options due to their dynamic nature – feather flags catch the wind and flutter in the breeze for strong visual appeal. Consider using them during special events for when you want to make a big impact in your community. 

Yard Signs   

A tried-and-true classic real estate sign, are an economic and versatile choice. You can use them to advertise new developments still under construction, highlight realtors looking to help move properties, direct traffic to a recently opened building or bring attention to an open house event you’re hosting. Plus, they’re easily bought in bulk for you to use whenever and wherever you may need to.  

Of course, there are plenty of other signage options you can use around your properties that are for rent or sale, such as A-frame signs, banners, real estate frames and even vehicle graphics. If you need additional ideas for signs and graphics for your property, give us a call – we can set up a free consultation to discuss your needs! 

1. Many choose to add tinted or textured films to the windows of executive offices or conference rooms to add a measure of confidentiality to the VIPs or presentation materials that may be present or on display within. The effect isn’t overly secretive or heavy-handed. While preventing lingering gazes, window films allow a measure of light to pass through. They maintain the airy, bright and open feel of any operation.

1. Creative designers look at all surfaces — including interior glass — as opportunities to accent an office space. A subtle pattern in a carpet or wallpaper can easily be replicated on window film, When applied to selected glass surfaces on cubicle dividers, doors and windows, you can unify the décor and improve the aesthetics of any office.

1. While single-colour tints, frosted and etched window films are common, many opt to design their window films with their logo and corporate colours. Others choose to go with a design theme that accents their core business. A consumer products firm, for example, might replicate the look of its packaging on its window film. On the other hand, a building company might display a range of hand tools.

1. Treating your office windows with solar window tinting can reduce heating and cooling expenses by minimizing solar heat gain in the summer. Window film can also prevent heat from escaping in the winter. Workers and guests will be more comfortable and since solar window tinting is economical, your accountant will be too! By using a solar control film, you can reduce your office energy bills by up to 30%!

On buildings, windows are often considered “weak spots” and are attractive points of entry to burglars. Applied to the inside of your exterior-facing windows, commercial security film adds an invisible protective layer that holds the glass in place if it’s broken. This delays the entry of any criminal, deterring their efforts to break in.

1. Many choose to add tinted or textured films to the windows of executive offices or conference rooms to add a measure of confidentiality to the VIPs or presentation materials that may be present or on display within. The effect isn’t overly secretive or heavy-handed. While preventing lingering gazes, window films allow a measure of light to pass through. They maintain the airy, bright and open feel of any operation.

1. Creative designers look at all surfaces — including interior glass — as opportunities to accent an office space. A subtle pattern in a carpet or wallpaper can easily be replicated on window film, When applied to selected glass surfaces on cubicle dividers, doors and windows, you can unify the décor and improve the aesthetics of any office.

1. While single-colour tints, frosted and etched window films are common, many opt to design their window films with their logo and corporate colours. Others choose to go with a design theme that accents their core business. A consumer products firm, for example, might replicate the look of its packaging on its window film. On the other hand, a building company might display a range of hand tools.

1. Treating your office windows with solar window tinting can reduce heating and cooling expenses by minimizing solar heat gain in the summer. Window film can also prevent heat from escaping in the winter. Workers and guests will be more comfortable and since solar window tinting is economical, your accountant will be too! By using a solar control film, you can reduce your office energy bills by up to 30%!

On buildings, windows are often considered “weak spots” and are attractive points of entry to burglars. Applied to the inside of your exterior-facing windows, commercial security film adds an invisible protective layer that holds the glass in place if it’s broken. This delays the entry of any criminal, deterring their efforts to break in.

1. Many choose to add tinted or textured films to the windows of executive offices or conference rooms to add a measure of confidentiality to the VIPs or presentation materials that may be present or on display within. The effect isn’t overly secretive or heavy-handed. While preventing lingering gazes, window films allow a measure of light to pass through. They maintain the airy, bright and open feel of any operation.

1. Creative designers look at all surfaces — including interior glass — as opportunities to accent an office space. A subtle pattern in a carpet or wallpaper can easily be replicated on window film, When applied to selected glass surfaces on cubicle dividers, doors and windows, you can unify the décor and improve the aesthetics of any office.

1. While single-colour tints, frosted and etched window films are common, many opt to design their window films with their logo and corporate colours. Others choose to go with a design theme that accents their core business. A consumer products firm, for example, might replicate the look of its packaging on its window film. On the other hand, a building company might display a range of hand tools.

1. Treating your office windows with solar window tinting can reduce heating and cooling expenses by minimizing solar heat gain in the summer. Window film can also prevent heat from escaping in the winter. Workers and guests will be more comfortable and since solar window tinting is economical, your accountant will be too! By using a solar control film, you can reduce your office energy bills by up to 30%!

On buildings, windows are often considered “weak spots” and are attractive points of entry to burglars. Applied to the inside of your exterior-facing windows, commercial security film adds an invisible protective layer that holds the glass in place if it’s broken. This delays the entry of any criminal, deterring their efforts to break in.

Unique Places For Custom Signage

Floors and Steps

Business Entryways

Vehicles: Marketing on the Move

Building Elevators

Why Does Retail Signage Matter?

Step 1: Design an Eye-Catching Retail Sign

• Fonts: Are your fonts bold, clean and easy to read from a distance? Avoid overly decorative or small fonts that can compromise legibility.

• Colors: Do your color choices create strong contrasts for optimal readability? Striking color combinations can make your sign pop while maintaining visual balance. Do they also correspond with your branding? Brand consistency helps foster a lasting connection with customers.

• Images: Are your graphics and photos clear, crisp and high-resolution? Low-quality visuals can bring down the overall design of your signage.

• Messaging: Is your message clear, concise, and aligned with your business goals? Stick to one call to action (CTA) that encourages customer action.

• Sizing: Are your signs large enough to stand out but not be overwhelming? The right size makes it easy to capture attention without cluttering the space.

• Durability: Are your long-term signs sturdy enough to endure foot traffic and weather elements? Invest in materials that stand the test of time.

Step 2: Be Strategic With Placement

Eye Level Matters

Wayfinding Signage

Utilize All Real Estate

Step 3: Monitor and Measure Success

Customer Feedback

Track Sales Performance

Digital Integration

Working with a Team of Experts

Why Does Retail Signage Matter?

Step 1: Design an Eye-Catching Retail Sign

• Fonts: Are your fonts bold, clean and easy to read from a distance? Avoid overly decorative or small fonts that can compromise legibility.

• Colors: Do your color choices create strong contrasts for optimal readability? Striking color combinations can make your sign pop while maintaining visual balance. Do they also correspond with your branding? Brand consistency helps foster a lasting connection with customers.

• Images: Are your graphics and photos clear, crisp and high-resolution? Low-quality visuals can bring down the overall design of your signage.

• Messaging: Is your message clear, concise, and aligned with your business goals? Stick to one call to action (CTA) that encourages customer action.

• Sizing: Are your signs large enough to stand out but not be overwhelming? The right size makes it easy to capture attention without cluttering the space.

• Durability: Are your long-term signs sturdy enough to endure foot traffic and weather elements? Invest in materials that stand the test of time.

Step 2: Be Strategic With Placement

Eye Level Matters

Wayfinding Signage

Utilize All Real Estate

Step 3: Monitor and Measure Success

Customer Feedback

Track Sales Performance

Digital Integration

Working with a Team of Experts

Why Does Retail Signage Matter?

Step 1: Design an Eye-Catching Retail Sign

• Fonts: Are your fonts bold, clean and easy to read from a distance? Avoid overly decorative or small fonts that can compromise legibility.

• Colors: Do your color choices create strong contrasts for optimal readability? Striking color combinations can make your sign pop while maintaining visual balance. Do they also correspond with your branding? Brand consistency helps foster a lasting connection with customers.

• Images: Are your graphics and photos clear, crisp and high-resolution? Low-quality visuals can bring down the overall design of your signage.

• Messaging: Is your message clear, concise, and aligned with your business goals? Stick to one call to action (CTA) that encourages customer action.

• Sizing: Are your signs large enough to stand out but not be overwhelming? The right size makes it easy to capture attention without cluttering the space.

• Durability: Are your long-term signs sturdy enough to endure foot traffic and weather elements? Invest in materials that stand the test of time.

Step 2: Be Strategic With Placement

Eye Level Matters

Wayfinding Signage

Utilize All Real Estate

Step 3: Monitor and Measure Success

Customer Feedback

Track Sales Performance

Digital Integration

Working with a Team of Experts

Why Does Retail Signage Matter?

Step 1: Design an Eye-Catching Retail Sign

• Fonts: Are your fonts bold, clean and easy to read from a distance? Avoid overly decorative or small fonts that can compromise legibility.

• Colors: Do your color choices create strong contrasts for optimal readability? Striking color combinations can make your sign pop while maintaining visual balance. Do they also correspond with your branding? Brand consistency helps foster a lasting connection with customers.

• Images: Are your graphics and photos clear, crisp and high-resolution? Low-quality visuals can bring down the overall design of your signage.

• Messaging: Is your message clear, concise, and aligned with your business goals? Stick to one call to action (CTA) that encourages customer action.

• Sizing: Are your signs large enough to stand out but not be overwhelming? The right size makes it easy to capture attention without cluttering the space.

• Durability: Are your long-term signs sturdy enough to endure foot traffic and weather elements? Invest in materials that stand the test of time.

Step 2: Be Strategic With Placement

Eye Level Matters

Wayfinding Signage

Utilize All Real Estate

Step 3: Monitor and Measure Success

Customer Feedback

Track Sales Performance

Digital Integration

Working with a Team of Experts

How Can You Use Frosted Glass at Your Business?

Promote Brand Awareness

Increase Walk-In Traffic

Provide Privacy in an Open Office Layout

Help Visitors Navigate Your Business With Lettered Signage

Ready To Bring Frosted Glass to Your Business?

How Can You Use Frosted Glass at Your Business?

Promote Brand Awareness

Increase Walk-In Traffic

Provide Privacy in an Open Office Layout

Help Visitors Navigate Your Business With Lettered Signage

Ready To Bring Frosted Glass to Your Business?

How Can You Use Frosted Glass at Your Business?

Promote Brand Awareness

Increase Walk-In Traffic

Provide Privacy in an Open Office Layout

Help Visitors Navigate Your Business With Lettered Signage

Ready To Bring Frosted Glass to Your Business?

What colors are best for my space?

What else do I need to consider in my design?

(1) https://www.archute.com/psychology-of-space/

The Message is Clear: ADA-Compliant Signage Helps Improve the Customer Experience and Break Down Barriers

Did you know?

• Approximately 5.5 percent of adults in the US have a vision disability with blindness or serious difficulty seeing (even when wearing glasses).

• Estimates indicate that 13.9 percent of Americans have cognition issues resulting in serious difficulty concentrating, remembering or making decisions.

A Sign of the Times – Americans with Disabilities Act

What is a Tactile Sign?

What is braille?

How to Create a More Welcoming, Inclusive and Educational Environment: 3 Steps for Success

1. Follow These Guidelines for Effective Signage

Visual Requirements:

• Signs must be accessible to individuals with low vision and may include raised characters, pictograms, and visual characters.
• Text should be a in a simple sans serif font in a medium bold weight,and have a height of 5/8 to 2 inches. The most common size for text is 5/8 inches. You should allow 2 inches of height per line of text.
• Characters and their background must have a non-glare finish.
• Characters must contrast with the background (either with light characters on a dark background or dark characters on a light background).

Tactile Requirements:

• Signs must be accessible to people who have low vision or blind. They may include raised characters or braille.
• Raised characters must be at least 1/32 of an inch above their background, in uppercase, and duplicated in braille.
• Braille must be of the type known as contracted (Grade 2).
• Tactile requirements apply to signs typically located at doorways because doorways offer a cut for locating signs to touch.

• Rooms with permanent fixtures: Since the fixtures are unlikely to be moved, these  rooms must be labeled by name, not simply a number. Proper labeling helps identify the location and improve accessibility. Examples include: electrical rooms, storage rooms, mechanical areas, kitchens and bathrooms.
• Rooms with infrastructure that define their specific use: These rooms, such as restrooms and stairwells, are often defined by their unique infrastructure. The presence of plumbing, electrical systems and other essential utilities will determine the functionality and primary use of the space.
• Rooms unlikely to change function: These are often categorized as offices, classrooms and all-purpose meeting rooms.

2. Be Creative … and ADA-Compliant!

• Use a Vibrant Color Palette – While maintaining high contrast for readability, consider using vibrant and inviting colors that align with your brand’s color scheme. This approach will make your signs more attractive and engaging. The pop of color will get noticed!
• Add Artistic Touches – Incorporate uncomplicated artistic designs and patterns that complement your brand and the surrounding area. Subtle specialty laminates, textures, or 3D motifs add visual interest without compromising readability.
• Customize Materials and Shapes – Explore custom or thematic shapes that match the aesthetic of your space. Materials such as wood, acrylic, or even metal will garner attention and create a lasting memory!
• Incorporate Texture – Looking to enhance the user experience? Adding some textile elements (especially for visually impaired individuals) will create a more engaging environment.
• Include Graphics, Icons and Shapes – Think beyond the standard rectangular sign. Use distinctive icons related to the function of a room alongside braille and tactile letters. This addition can be both helpful and pleasing to the eye.
• Integrate Educational Elements – Add some educational content on your signs. A sign near an escalator can briefly describe important accessibility features. Small details like this will be appreciated!
• Choose a Complementary Border or Edge – Adding a simple, decorative edge or border instantly adds a touch of elegance to any design. A little creativity goes a long way!
• Utilize Branding At Its Best – Create a cohesive environment. Your signs should have a similar look and feel and positively reflect your brand.
• Seek Professionals for Design Advice – The experts at Image360 are available to assist you. Our team will ensure compliance with ADA guidelines and suggest innovative  solutions that will make your guests feel welcomed and valued.

3. Get Feedback Where it Matters Most!

1. Questionnaires and surveys: Generate brief surveys or questionnaires your customers can fill out. These can be distributed digitally or through a QR code on the signs themselves. Ask specific and direct questions about visibility, design, and overall readability.
2. In-person feedback: Train your staff to ask customers for direct feedback. Have them start a friendly conversation. They can ask questions such as “Did you find our signs to be helpful?” or “Is there anything we can do to improve our signage in the building?”
3. Follow-up Emails: After a visit, send a follow-up email asking for feedback. Include a link to a brief survey or provide a simple reply option.
4. Social Media Reviews: Are you engaging with your followers on social media? Encourage your customers to share their opinions by asking direct questions about your signage. This can help get the conversation rolling. Additionally, make sure to regularly monitor your site for comments about your signage.
5. All-Inclusive Feedback Methods: Are your feedback options accessible to everyone so all voices are heard? Include options in braille, large print or in an audio recording. By doing so, you can gather more meaningful and diverse feedback.
6. Observe: How are your customers interacting with the signage? Are you noticing patterns – good or bad? Are they asking similar questions? Body language can also be telling. Note any difficulties or positives they may encounter and mark areas for improvement.

Follow-up With Your Customers

ADA Signage Matters

Need Help Creating ADA-compliant Signs?

The Message is Clear: ADA-Compliant Signage Helps Improve the Customer Experience and Break Down Barriers

Did you know?

• Approximately 5.5 percent of adults in the US have a vision disability with blindness or serious difficulty seeing (even when wearing glasses).

• Estimates indicate that 13.9 percent of Americans have cognition issues resulting in serious difficulty concentrating, remembering or making decisions.

A Sign of the Times – Americans with Disabilities Act

What is a Tactile Sign?

What is braille?

How to Create a More Welcoming, Inclusive and Educational Environment: 3 Steps for Success

1. Follow These Guidelines for Effective Signage

Visual Requirements:

• Signs must be accessible to individuals with low vision and may include raised characters, pictograms, and visual characters.
• Text should be a in a simple sans serif font in a medium bold weight,and have a height of 5/8 to 2 inches. The most common size for text is 5/8 inches. You should allow 2 inches of height per line of text.
• Characters and their background must have a non-glare finish.
• Characters must contrast with the background (either with light characters on a dark background or dark characters on a light background).

Tactile Requirements:

• Signs must be accessible to people who have low vision or blind. They may include raised characters or braille.
• Raised characters must be at least 1/32 of an inch above their background, in uppercase, and duplicated in braille.
• Braille must be of the type known as contracted (Grade 2).
• Tactile requirements apply to signs typically located at doorways because doorways offer a cut for locating signs to touch.

• Rooms with permanent fixtures: Since the fixtures are unlikely to be moved, these  rooms must be labeled by name, not simply a number. Proper labeling helps identify the location and improve accessibility. Examples include: electrical rooms, storage rooms, mechanical areas, kitchens and bathrooms.
• Rooms with infrastructure that define their specific use: These rooms, such as restrooms and stairwells, are often defined by their unique infrastructure. The presence of plumbing, electrical systems and other essential utilities will determine the functionality and primary use of the space.
• Rooms unlikely to change function: These are often categorized as offices, classrooms and all-purpose meeting rooms.

2. Be Creative … and ADA-Compliant!

• Use a Vibrant Color Palette – While maintaining high contrast for readability, consider using vibrant and inviting colors that align with your brand’s color scheme. This approach will make your signs more attractive and engaging. The pop of color will get noticed!
• Add Artistic Touches – Incorporate uncomplicated artistic designs and patterns that complement your brand and the surrounding area. Subtle specialty laminates, textures, or 3D motifs add visual interest without compromising readability.
• Customize Materials and Shapes – Explore custom or thematic shapes that match the aesthetic of your space. Materials such as wood, acrylic, or even metal will garner attention and create a lasting memory!
• Incorporate Texture – Looking to enhance the user experience? Adding some textile elements (especially for visually impaired individuals) will create a more engaging environment.
• Include Graphics, Icons and Shapes – Think beyond the standard rectangular sign. Use distinctive icons related to the function of a room alongside braille and tactile letters. This addition can be both helpful and pleasing to the eye.
• Integrate Educational Elements – Add some educational content on your signs. A sign near an escalator can briefly describe important accessibility features. Small details like this will be appreciated!
• Choose a Complementary Border or Edge – Adding a simple, decorative edge or border instantly adds a touch of elegance to any design. A little creativity goes a long way!
• Utilize Branding At Its Best – Create a cohesive environment. Your signs should have a similar look and feel and positively reflect your brand.
• Seek Professionals for Design Advice – The experts at Image360 are available to assist you. Our team will ensure compliance with ADA guidelines and suggest innovative  solutions that will make your guests feel welcomed and valued.

3. Get Feedback Where it Matters Most!

1. Questionnaires and surveys: Generate brief surveys or questionnaires your customers can fill out. These can be distributed digitally or through a QR code on the signs themselves. Ask specific and direct questions about visibility, design, and overall readability.
2. In-person feedback: Train your staff to ask customers for direct feedback. Have them start a friendly conversation. They can ask questions such as “Did you find our signs to be helpful?” or “Is there anything we can do to improve our signage in the building?”
3. Follow-up Emails: After a visit, send a follow-up email asking for feedback. Include a link to a brief survey or provide a simple reply option.
4. Social Media Reviews: Are you engaging with your followers on social media? Encourage your customers to share their opinions by asking direct questions about your signage. This can help get the conversation rolling. Additionally, make sure to regularly monitor your site for comments about your signage.
5. All-Inclusive Feedback Methods: Are your feedback options accessible to everyone so all voices are heard? Include options in braille, large print or in an audio recording. By doing so, you can gather more meaningful and diverse feedback.
6. Observe: How are your customers interacting with the signage? Are you noticing patterns – good or bad? Are they asking similar questions? Body language can also be telling. Note any difficulties or positives they may encounter and mark areas for improvement.

Follow-up With Your Customers

ADA Signage Matters

Need Help Creating ADA-compliant Signs?

The Message is Clear: ADA-Compliant Signage Helps Improve the Customer Experience and Break Down Barriers

Did you know?

• Approximately 5.5 percent of adults in the US have a vision disability with blindness or serious difficulty seeing (even when wearing glasses).

• Estimates indicate that 13.9 percent of Americans have cognition issues resulting in serious difficulty concentrating, remembering or making decisions.

A Sign of the Times – Americans with Disabilities Act

What is a Tactile Sign?

What is braille?

How to Create a More Welcoming, Inclusive and Educational Environment: 3 Steps for Success

1. Follow These Guidelines for Effective Signage

Visual Requirements:

• Signs must be accessible to individuals with low vision and may include raised characters, pictograms, and visual characters.
• Text should be a in a simple sans serif font in a medium bold weight,and have a height of 5/8 to 2 inches. The most common size for text is 5/8 inches. You should allow 2 inches of height per line of text.
• Characters and their background must have a non-glare finish.
• Characters must contrast with the background (either with light characters on a dark background or dark characters on a light background).

Tactile Requirements:

• Signs must be accessible to people who have low vision or blind. They may include raised characters or braille.
• Raised characters must be at least 1/32 of an inch above their background, in uppercase, and duplicated in braille.
• Braille must be of the type known as contracted (Grade 2).
• Tactile requirements apply to signs typically located at doorways because doorways offer a cut for locating signs to touch.

• Rooms with permanent fixtures: Since the fixtures are unlikely to be moved, these  rooms must be labeled by name, not simply a number. Proper labeling helps identify the location and improve accessibility. Examples include: electrical rooms, storage rooms, mechanical areas, kitchens and bathrooms.
• Rooms with infrastructure that define their specific use: These rooms, such as restrooms and stairwells, are often defined by their unique infrastructure. The presence of plumbing, electrical systems and other essential utilities will determine the functionality and primary use of the space.
• Rooms unlikely to change function: These are often categorized as offices, classrooms and all-purpose meeting rooms.

2. Be Creative … and ADA-Compliant!

• Use a Vibrant Color Palette – While maintaining high contrast for readability, consider using vibrant and inviting colors that align with your brand’s color scheme. This approach will make your signs more attractive and engaging. The pop of color will get noticed!
• Add Artistic Touches – Incorporate uncomplicated artistic designs and patterns that complement your brand and the surrounding area. Subtle specialty laminates, textures, or 3D motifs add visual interest without compromising readability.
• Customize Materials and Shapes – Explore custom or thematic shapes that match the aesthetic of your space. Materials such as wood, acrylic, or even metal will garner attention and create a lasting memory!
• Incorporate Texture – Looking to enhance the user experience? Adding some textile elements (especially for visually impaired individuals) will create a more engaging environment.
• Include Graphics, Icons and Shapes – Think beyond the standard rectangular sign. Use distinctive icons related to the function of a room alongside braille and tactile letters. This addition can be both helpful and pleasing to the eye.
• Integrate Educational Elements – Add some educational content on your signs. A sign near an escalator can briefly describe important accessibility features. Small details like this will be appreciated!
• Choose a Complementary Border or Edge – Adding a simple, decorative edge or border instantly adds a touch of elegance to any design. A little creativity goes a long way!
• Utilize Branding At Its Best – Create a cohesive environment. Your signs should have a similar look and feel and positively reflect your brand.
• Seek Professionals for Design Advice – The experts at Image360 are available to assist you. Our team will ensure compliance with ADA guidelines and suggest innovative  solutions that will make your guests feel welcomed and valued.

3. Get Feedback Where it Matters Most!

1. Questionnaires and surveys: Generate brief surveys or questionnaires your customers can fill out. These can be distributed digitally or through a QR code on the signs themselves. Ask specific and direct questions about visibility, design, and overall readability.
2. In-person feedback: Train your staff to ask customers for direct feedback. Have them start a friendly conversation. They can ask questions such as “Did you find our signs to be helpful?” or “Is there anything we can do to improve our signage in the building?”
3. Follow-up Emails: After a visit, send a follow-up email asking for feedback. Include a link to a brief survey or provide a simple reply option.
4. Social Media Reviews: Are you engaging with your followers on social media? Encourage your customers to share their opinions by asking direct questions about your signage. This can help get the conversation rolling. Additionally, make sure to regularly monitor your site for comments about your signage.
5. All-Inclusive Feedback Methods: Are your feedback options accessible to everyone so all voices are heard? Include options in braille, large print or in an audio recording. By doing so, you can gather more meaningful and diverse feedback.
6. Observe: How are your customers interacting with the signage? Are you noticing patterns – good or bad? Are they asking similar questions? Body language can also be telling. Note any difficulties or positives they may encounter and mark areas for improvement.

Follow-up With Your Customers

ADA Signage Matters

Need Help Creating ADA-compliant Signs?

Five ways to capture the attention of attendees at a trade show or event.

1. Employ the long-range/mid-range/short-range signage strategy

• Long-range signs: are ones that can be viewed from 100 feet away or further. They’re often mounted on a tower, suspended from the ceiling above your booth or display, or placed on back walls. As the term implies, long-range event signs alert attendees to the location of your trade show booth or event display from afar and will feature your company’s logo, mascot or primary product.
• Mid-range signs: Usually viewable from 10 to 50 feet away from your event booth or trade show display, identify your company and its services or products. The intent is to attract visitors from nearby exhibits or those walking the exhibit floor to your event space. Mount them on the walls of your display or on the back wall of an inline display. Be sure to position them at or just above eye level, which is between 5 and 8 feet? from the floor.
• Short-range graphics: Created to communicate your key messages once attendees are in your exhibit space, include text and images readable only from close distances. Meant to be read from one to 10 feet away and between five to six feet from the floor at eye level, they typically feature company or product information as well as charts, graphs, infographics or photos.

2. Go with the best booth or display possible

3. Strive for impactful signage

4. Arrange your signage the way people read

5. Keep signage colors consistent

Ready to begin? Look to Image360® for any, several or all of your needs.

Five ways to capture the attention of attendees at a trade show or event.

1. Employ the long-range/mid-range/short-range signage strategy

• Long-range signs: are ones that can be viewed from 100 feet away or further. They’re often mounted on a tower, suspended from the ceiling above your booth or display, or placed on back walls. As the term implies, long-range event signs alert attendees to the location of your trade show booth or event display from afar and will feature your company’s logo, mascot or primary product.
• Mid-range signs: Usually viewable from 10 to 50 feet away from your event booth or trade show display, identify your company and its services or products. The intent is to attract visitors from nearby exhibits or those walking the exhibit floor to your event space. Mount them on the walls of your display or on the back wall of an inline display. Be sure to position them at or just above eye level, which is between 5 and 8 feet? from the floor.
• Short-range graphics: Created to communicate your key messages once attendees are in your exhibit space, include text and images readable only from close distances. Meant to be read from one to 10 feet away and between five to six feet from the floor at eye level, they typically feature company or product information as well as charts, graphs, infographics or photos.

2. Go with the best booth or display possible

3. Strive for impactful signage

4. Arrange your signage the way people read

5. Keep signage colors consistent

Ready to begin? Look to Image360® for any, several or all of your needs.

How can I make my education signs evergreen?

1. The way you go about writing copy for your graphics is a big part of how dated the message will feel. For instance, making inadvertent reference to the date the graphic was designed with phrases like “60 years ago” will end up requiring you to update that copy. You can go more generic by saying “more than 50 years ago” on a history wall, which will be more accurate for much longer. Alternatively, you can go more specific by pointing out the exact date of an event – “We were founded on March 1, 1992.”

1. Affording yourself a degree of flexibility in terms of placement may be the best choice for certain kinds of educational graphics. Choosing a less permanent installation option, such as an A-frame or retractable banner stand, can allow you the freedom to place your graphics wherever they may need to be. This is particularly useful for when you’re hosting an event and need to educate attendees on where different areas (such as registration, reception or the restrooms) are.

1. What you’re informing your visitors, guests or staff of – safety procedures, a walkthrough of how your product is made, your business history, or anything else  – should be a consistent message. For graphics that may outline how to use a particular piece of equipment, or how to handle certain regulatory procedures, this should be fairly straightforward, as government regulations often standardize these instructions. But regardless of your message, if you have the ability to create a consistent message for your audience, you should try to do so, as this will ensure your graphics are as evergreen as possible.

Many institutions will use part of their educational signage to thank their donors, supporters, alumni, long-term employees and more. If you do this, make sure to plan ahead and leave room in your displays for future entries and consider mounting solutions like stand-offs so panels can quickly be removed and updated! While it may be easy to simply install a wall mural thanking everyone who’s supported you so far, there will always be more in the future; not planning ahead can end up being a far more costly re-design, rather than a simple addition of new plaques. Planning also applies to more short-term designs – if you’re placing window or wall graphics for a limited event, you may want to go with a vinyl that will be easily removed, instead of one that will require extensive labor time to remove once the event is over.

How do I start educating my audiences with outstanding signage?

How can I make my education signs evergreen?

1. The way you go about writing copy for your graphics is a big part of how dated the message will feel. For instance, making inadvertent reference to the date the graphic was designed with phrases like “60 years ago” will end up requiring you to update that copy. You can go more generic by saying “more than 50 years ago” on a history wall, which will be more accurate for much longer. Alternatively, you can go more specific by pointing out the exact date of an event – “We were founded on March 1, 1992.”

1. Affording yourself a degree of flexibility in terms of placement may be the best choice for certain kinds of educational graphics. Choosing a less permanent installation option, such as an A-frame or retractable banner stand, can allow you the freedom to place your graphics wherever they may need to be. This is particularly useful for when you’re hosting an event and need to educate attendees on where different areas (such as registration, reception or the restrooms) are.

1. What you’re informing your visitors, guests or staff of – safety procedures, a walkthrough of how your product is made, your business history, or anything else  – should be a consistent message. For graphics that may outline how to use a particular piece of equipment, or how to handle certain regulatory procedures, this should be fairly straightforward, as government regulations often standardize these instructions. But regardless of your message, if you have the ability to create a consistent message for your audience, you should try to do so, as this will ensure your graphics are as evergreen as possible.

Many institutions will use part of their educational signage to thank their donors, supporters, alumni, long-term employees and more. If you do this, make sure to plan ahead and leave room in your displays for future entries and consider mounting solutions like stand-offs so panels can quickly be removed and updated! While it may be easy to simply install a wall mural thanking everyone who’s supported you so far, there will always be more in the future; not planning ahead can end up being a far more costly re-design, rather than a simple addition of new plaques. Planning also applies to more short-term designs – if you’re placing window or wall graphics for a limited event, you may want to go with a vinyl that will be easily removed, instead of one that will require extensive labor time to remove once the event is over.

How do I start educating my audiences with outstanding signage?

How can I make my education signs evergreen?

1. The way you go about writing copy for your graphics is a big part of how dated the message will feel. For instance, making inadvertent reference to the date the graphic was designed with phrases like “60 years ago” will end up requiring you to update that copy. You can go more generic by saying “more than 50 years ago” on a history wall, which will be more accurate for much longer. Alternatively, you can go more specific by pointing out the exact date of an event – “We were founded on March 1, 1992.”

1. Affording yourself a degree of flexibility in terms of placement may be the best choice for certain kinds of educational graphics. Choosing a less permanent installation option, such as an A-frame or retractable banner stand, can allow you the freedom to place your graphics wherever they may need to be. This is particularly useful for when you’re hosting an event and need to educate attendees on where different areas (such as registration, reception or the restrooms) are.

1. What you’re informing your visitors, guests or staff of – safety procedures, a walkthrough of how your product is made, your business history, or anything else  – should be a consistent message. For graphics that may outline how to use a particular piece of equipment, or how to handle certain regulatory procedures, this should be fairly straightforward, as government regulations often standardize these instructions. But regardless of your message, if you have the ability to create a consistent message for your audience, you should try to do so, as this will ensure your graphics are as evergreen as possible.

Many institutions will use part of their educational signage to thank their donors, supporters, alumni, long-term employees and more. If you do this, make sure to plan ahead and leave room in your displays for future entries and consider mounting solutions like stand-offs so panels can quickly be removed and updated! While it may be easy to simply install a wall mural thanking everyone who’s supported you so far, there will always be more in the future; not planning ahead can end up being a far more costly re-design, rather than a simple addition of new plaques. Planning also applies to more short-term designs – if you’re placing window or wall graphics for a limited event, you may want to go with a vinyl that will be easily removed, instead of one that will require extensive labor time to remove once the event is over.

How do I start educating my audiences with outstanding signage?

Why Signage Matters in Retail

• Attract Attention: Bold images, vibrant colors, and well-placed graphics pull customers in and encourage them to engage with your business.

• Reinforce Brand Identity: Consistent use of colors, fonts and logos across all signage helps establish and strengthen your brand.

• Guide Customer Behavior: Strategically placed directional signs can help customers navigate your space and discover specific areas or products.

• Increase Sales: Your signage can spark impulse purchases, showcase deals and highlight exclusive products.

Crafting Signage That Speaks to Customers

1. Use Eye-Catching Design Elements

• Use high-quality images and graphics that look professional and align with your brand.

• Choose simple, sans-serif fonts for easy readability and emphasize important details, such as prices or product names, with bold or larger text.

• Pay attention to color contrast. For instance, a dark font on a light background is easier to read.

2. Create Clear, Concise Messaging

3. Strategically Place Your Signs

• Store entrances to draw people in.

• Checkout areas for last-minute promotions.

• High-traffic zones for highlighting new or bestselling products.

Leverage Behavioral Science to Drive Sales

• Create a Sense of Urgency: Use messaging and phrases like “Limited Time Only” or “Hurry, While Supplies Last” to encourage immediate purchases.

• Leverage Social Proof: Include customer testimonials or reviews on your signage to build trust and confidence in your products.

• Highlight Exclusivity: Signs that showcase unique or limited-edition items evoke a sense of scarcity, prompting customers to act quickly.

Measuring Signage Effectiveness

• Track Sales Data: Monitor your sales metrics before and after introducing new signage to see if there may be any impact.

• Engagement Analytics: For signs with interactive elements like QR codes or links, track how many people engage with the content.

Ready to Transform Your Retail Signage?

Why Signage Matters in Retail

• Attract Attention: Bold images, vibrant colors, and well-placed graphics pull customers in and encourage them to engage with your business.

• Reinforce Brand Identity: Consistent use of colors, fonts and logos across all signage helps establish and strengthen your brand.

• Guide Customer Behavior: Strategically placed directional signs can help customers navigate your space and discover specific areas or products.

• Increase Sales: Your signage can spark impulse purchases, showcase deals and highlight exclusive products.

Crafting Signage That Speaks to Customers

1. Use Eye-Catching Design Elements

• Use high-quality images and graphics that look professional and align with your brand.

• Choose simple, sans-serif fonts for easy readability and emphasize important details, such as prices or product names, with bold or larger text.

• Pay attention to color contrast. For instance, a dark font on a light background is easier to read.

2. Create Clear, Concise Messaging

3. Strategically Place Your Signs

• Store entrances to draw people in.

• Checkout areas for last-minute promotions.

• High-traffic zones for highlighting new or bestselling products.

Leverage Behavioral Science to Drive Sales

• Create a Sense of Urgency: Use messaging and phrases like “Limited Time Only” or “Hurry, While Supplies Last” to encourage immediate purchases.

• Leverage Social Proof: Include customer testimonials or reviews on your signage to build trust and confidence in your products.

• Highlight Exclusivity: Signs that showcase unique or limited-edition items evoke a sense of scarcity, prompting customers to act quickly.

Measuring Signage Effectiveness

• Track Sales Data: Monitor your sales metrics before and after introducing new signage to see if there may be any impact.

• Engagement Analytics: For signs with interactive elements like QR codes or links, track how many people engage with the content.

Ready to Transform Your Retail Signage?

Why Signage Matters in Retail

• Attract Attention: Bold images, vibrant colors, and well-placed graphics pull customers in and encourage them to engage with your business.

• Reinforce Brand Identity: Consistent use of colors, fonts and logos across all signage helps establish and strengthen your brand.

• Guide Customer Behavior: Strategically placed directional signs can help customers navigate your space and discover specific areas or products.

• Increase Sales: Your signage can spark impulse purchases, showcase deals and highlight exclusive products.

Crafting Signage That Speaks to Customers

1. Use Eye-Catching Design Elements

• Use high-quality images and graphics that look professional and align with your brand.

• Choose simple, sans-serif fonts for easy readability and emphasize important details, such as prices or product names, with bold or larger text.

• Pay attention to color contrast. For instance, a dark font on a light background is easier to read.

2. Create Clear, Concise Messaging

3. Strategically Place Your Signs

• Store entrances to draw people in.

• Checkout areas for last-minute promotions.

• High-traffic zones for highlighting new or bestselling products.

Leverage Behavioral Science to Drive Sales

• Create a Sense of Urgency: Use messaging and phrases like “Limited Time Only” or “Hurry, While Supplies Last” to encourage immediate purchases.

• Leverage Social Proof: Include customer testimonials or reviews on your signage to build trust and confidence in your products.

• Highlight Exclusivity: Signs that showcase unique or limited-edition items evoke a sense of scarcity, prompting customers to act quickly.

Measuring Signage Effectiveness

• Track Sales Data: Monitor your sales metrics before and after introducing new signage to see if there may be any impact.

• Engagement Analytics: For signs with interactive elements like QR codes or links, track how many people engage with the content.

Ready to Transform Your Retail Signage?

Retail signage is more than just words on display – it’s a salesperson, a guide for your customers through your location and a key element of your business’s overall branding. Having a memorable, positive in-store experience is key to building a loyal consumer base; 84 percent of customers report that stores with a pleasant atmosphere are more likely to drive repeat visits, with 79 percent reporting that it can make them stay in a store longer (1).

Understanding how to use retail signs strategically and displays can lead to stronger sales, enhanced customer experience and long-lasting brand loyalty. How? We’ve got some insider tips that you can use right now. And with help from Image360 Houston-Spring, it’s easy to experience the power of eye-catching signs and displays for yourself.

How Can I Design Attention-Grabbing Retail Signs?

Signs, graphics and displays in a retail environment are as much about visual storytelling as they are about basic functionality. To , consider how you’ll use these design elements:

1. Typography: Your font choices can make or break your signage! Choose clean, sans-serif fonts that are easy to read from a distance and prioritize the text size based on importance. Large, bold fonts should be used for key information, such as product names, while smaller fonts should be used for secondary details. More than 83 percent of customers have reported that text is essential for effective signage, so ensure you prioritize legibility throughout. (2)
2. Colors: Stick to your brand colors across your signage to ensure a feeling of consistency and cohesiveness throughout the entire space. When conveying a message, use high-contrast combinations between your font and the background. For instance, white or yellow text on a black background is easy to read at a distance, whereas white text on yellow or grey is hard to discern from a distance.  
3. Visuals: Integrate high-resolution images and graphics to complement your text. Product images should align with the accompanying text to tell the complete story. Make sure you’re using crisp, clean photos that don’t have any blurring or pixelation! 
4. Simplicity: Cluttered designs are difficult to discern from a distance, and even up close, can overwhelm customers trying to read them. Instead, stick to just one point per sign and keep your messaging concise and clear.

Where Do I Place My Signs for Maximum Impact? 

Even the most vibrant signs don’t drive conversions or sales for your business if they’re not visible in the right places. Choosing where to install your signs is just as important as how to design them when it comes to successful retail marketing. Here are a few tips: 

1. Eye-level placement: Positioning your graphics at eye level helps maximize visibility for the most important information. You want to ensure your contact details and operating hours can be seen right at the entryway, so placing them at eye level ensures they will be seen. This is also optimal positioning for anything else you need seen, like promotions or new arrivals. 

2. Starting and end points: Think of your signage as a roadmap for your store. Well-placed signs can assist with wayfinding, directing shoppers to specific departments. They can also highlight new products or limited sales. Walk through your location as though you were a customer to better identify sightlines and potential blind spots. 

3. Point of purchase: The final stop on the customer journey is usually where they finalize a buying decision, making point-of-purchase displays a prime marketing opportunity. Use this place to strategically feature limited time offers that create a sense of urgency that can seal the deal. 

Effective retail marketing includes many moving pieces but often starts with well-executed, well-designed signs and graphics. Business signs are more than just an extension of your marketing toolkit – they’re each an opportunity to engage with your shoppers and tell your brand story. With Image360, we’ll start with an onsite evaluation that ensures you receive a custom solution that drives results. Contact us today to get started! 

1. https://us.moodmedia.com/charting-in-store-trends  
2. https://customneon.com/10-business-signage-statistics 

Retail signage is more than just words on display – it’s a salesperson, a guide for your customers through your location and a key element of your business’s overall branding. Having a memorable, positive in-store experience is key to building a loyal consumer base; 84 percent of customers report that stores with a pleasant atmosphere are more likely to drive repeat visits, with 79 percent reporting that it can make them stay in a store longer (1).

Understanding how to use retail signs strategically and displays can lead to stronger sales, enhanced customer experience and long-lasting brand loyalty. How? We’ve got some insider tips that you can use right now. And with help from Image360 Houston-Spring, it’s easy to experience the power of eye-catching signs and displays for yourself.

How Can I Design Attention-Grabbing Retail Signs?

Signs, graphics and displays in a retail environment are as much about visual storytelling as they are about basic functionality. To , consider how you’ll use these design elements:

1. Typography: Your font choices can make or break your signage! Choose clean, sans-serif fonts that are easy to read from a distance and prioritize the text size based on importance. Large, bold fonts should be used for key information, such as product names, while smaller fonts should be used for secondary details. More than 83 percent of customers have reported that text is essential for effective signage, so ensure you prioritize legibility throughout. (2)
2. Colors: Stick to your brand colors across your signage to ensure a feeling of consistency and cohesiveness throughout the entire space. When conveying a message, use high-contrast combinations between your font and the background. For instance, white or yellow text on a black background is easy to read at a distance, whereas white text on yellow or grey is hard to discern from a distance.  
3. Visuals: Integrate high-resolution images and graphics to complement your text. Product images should align with the accompanying text to tell the complete story. Make sure you’re using crisp, clean photos that don’t have any blurring or pixelation! 
4. Simplicity: Cluttered designs are difficult to discern from a distance, and even up close, can overwhelm customers trying to read them. Instead, stick to just one point per sign and keep your messaging concise and clear.

Where Do I Place My Signs for Maximum Impact? 

Even the most vibrant signs don’t drive conversions or sales for your business if they’re not visible in the right places. Choosing where to install your signs is just as important as how to design them when it comes to successful retail marketing. Here are a few tips: 

1. Eye-level placement: Positioning your graphics at eye level helps maximize visibility for the most important information. You want to ensure your contact details and operating hours can be seen right at the entryway, so placing them at eye level ensures they will be seen. This is also optimal positioning for anything else you need seen, like promotions or new arrivals. 

2. Starting and end points: Think of your signage as a roadmap for your store. Well-placed signs can assist with wayfinding, directing shoppers to specific departments. They can also highlight new products or limited sales. Walk through your location as though you were a customer to better identify sightlines and potential blind spots. 

3. Point of purchase: The final stop on the customer journey is usually where they finalize a buying decision, making point-of-purchase displays a prime marketing opportunity. Use this place to strategically feature limited time offers that create a sense of urgency that can seal the deal. 

Effective retail marketing includes many moving pieces but often starts with well-executed, well-designed signs and graphics. Business signs are more than just an extension of your marketing toolkit – they’re each an opportunity to engage with your shoppers and tell your brand story. With Image360, we’ll start with an onsite evaluation that ensures you receive a custom solution that drives results. Contact us today to get started! 

1. https://us.moodmedia.com/charting-in-store-trends  
2. https://customneon.com/10-business-signage-statistics 

Retail signage is more than just words on display – it’s a salesperson, a guide for your customers through your location and a key element of your business’s overall branding. Having a memorable, positive in-store experience is key to building a loyal consumer base; 84 percent of customers report that stores with a pleasant atmosphere are more likely to drive repeat visits, with 79 percent reporting that it can make them stay in a store longer (1).

Understanding how to use retail signs strategically and displays can lead to stronger sales, enhanced customer experience and long-lasting brand loyalty. How? We’ve got some insider tips that you can use right now. And with help from Image360 Houston-Spring, it’s easy to experience the power of eye-catching signs and displays for yourself.

How Can I Design Attention-Grabbing Retail Signs?

Signs, graphics and displays in a retail environment are as much about visual storytelling as they are about basic functionality. To , consider how you’ll use these design elements:

1. Typography: Your font choices can make or break your signage! Choose clean, sans-serif fonts that are easy to read from a distance and prioritize the text size based on importance. Large, bold fonts should be used for key information, such as product names, while smaller fonts should be used for secondary details. More than 83 percent of customers have reported that text is essential for effective signage, so ensure you prioritize legibility throughout. (2)
2. Colors: Stick to your brand colors across your signage to ensure a feeling of consistency and cohesiveness throughout the entire space. When conveying a message, use high-contrast combinations between your font and the background. For instance, white or yellow text on a black background is easy to read at a distance, whereas white text on yellow or grey is hard to discern from a distance.  
3. Visuals: Integrate high-resolution images and graphics to complement your text. Product images should align with the accompanying text to tell the complete story. Make sure you’re using crisp, clean photos that don’t have any blurring or pixelation! 
4. Simplicity: Cluttered designs are difficult to discern from a distance, and even up close, can overwhelm customers trying to read them. Instead, stick to just one point per sign and keep your messaging concise and clear.

Where Do I Place My Signs for Maximum Impact? 

Even the most vibrant signs don’t drive conversions or sales for your business if they’re not visible in the right places. Choosing where to install your signs is just as important as how to design them when it comes to successful retail marketing. Here are a few tips: 

1. Eye-level placement: Positioning your graphics at eye level helps maximize visibility for the most important information. You want to ensure your contact details and operating hours can be seen right at the entryway, so placing them at eye level ensures they will be seen. This is also optimal positioning for anything else you need seen, like promotions or new arrivals. 

2. Starting and end points: Think of your signage as a roadmap for your store. Well-placed signs can assist with wayfinding, directing shoppers to specific departments. They can also highlight new products or limited sales. Walk through your location as though you were a customer to better identify sightlines and potential blind spots. 

3. Point of purchase: The final stop on the customer journey is usually where they finalize a buying decision, making point-of-purchase displays a prime marketing opportunity. Use this place to strategically feature limited time offers that create a sense of urgency that can seal the deal. 

Effective retail marketing includes many moving pieces but often starts with well-executed, well-designed signs and graphics. Business signs are more than just an extension of your marketing toolkit – they’re each an opportunity to engage with your shoppers and tell your brand story. With Image360, we’ll start with an onsite evaluation that ensures you receive a custom solution that drives results. Contact us today to get started! 

1. https://us.moodmedia.com/charting-in-store-trends  
2. https://customneon.com/10-business-signage-statistics 

How can you spur your students on to greater achievement? Acknowledgement!

How can you spur your students on to greater achievement? Acknowledgement!

How can you spur your students on to greater achievement? Acknowledgement!

Building Signs

Site Signage

Ready to Create Your New Sign?

Building Signs

Site Signage

Ready to Create Your New Sign?

Building Signs

Site Signage

Ready to Create Your New Sign?

1. Use Your Brand Logo

2. Script Clear Text

3. Include Visual Elements

4. Choose Colours Wisely

5. Incorporate Contact Information

• Phone number
• Website
• Email address
• Social media

6. Utilize White Space

Ready to begin? Look to Image360® for any, several or all of your needs.

1. Use Your Brand Logo

2. Script Clear Text

3. Include Visual Elements

4. Choose Colours Wisely

5. Incorporate Contact Information

• Phone number
• Website
• Email address
• Social media

6. Utilize White Space

Ready to begin? Look to Image360® for any, several or all of your needs.

1. Use Your Brand Logo

2. Script Clear Text

3. Include Visual Elements

4. Choose Colours Wisely

5. Incorporate Contact Information

• Phone number
• Website
• Email address
• Social media

6. Utilize White Space

Ready to begin? Look to Image360® for any, several or all of your needs.

Perhaps because they stand out so prominently compared to plain, one-color cars, trucks, vans and trailers, people take notice of vehicle graphics. More importantly, they like them, too!

According to a :

• 97% of survey respondents recalled an ad or graphic from a truck
• 98% thought the ad created a positive image of the advertiser

Of course, vehicle graphics in the form or vinyl lettering, decals, partial wraps and full wraps bring other benefits to businesses, organizations and event planners. They’re relatively easy to apply — meaning you won’t take your vehicle out of service for long at the application stage. They’re attractive, offer a long service life and actually protect the finish of your car.

Vehicle graphics in vinyl are also affordable — costing less than a custom paint job. You’ll choose from vinyl letters and numerals, decals, partial wraps and full wraps, all at various price points.

What’s more, these promotional solutions in vinyl are removable. When it comes time to restore your car, truck or trailer to its original look, you can do so by having a professional peel off the vehicle graphic. That makes them ideal for even leased vehicles or for shorter-term usage such as on sponsor cars and transit buses for golf tournaments and similar special events.

What kind of design tips can we offer if you want yours to look their very best? Here are five top vehicle graphic ideas to help guide your way:

Begin with a great brand

Your company’s logo and identity (e.g., corporate colors and typeface) should always be the primary message for your vehicle graphics. Your lettering, decal, partial or full wrap should complement the look of your location’s signage — and vice versa!

Limit your wording

To make it memorable keep it simple! The ranking for the information you’ll put on the side of your car, truck or trailer should be: Logo/Brand, Tagline, Phone Number and Website Address. Think of your vehicle graphic as a billboard, not a print ad!

Go with a strong graphic

Motorists and pedestrians alike should be able to know at-a-glance the nature of your business by your custom graphics. Selling flowers? Show a bouquet. Repairing furnaces? How about a smiling service person with a toolbox in hand?

Design to stand out

Having decided on a partial or full wrap, many advertisers want to fill every square inch of it with background graphics, shadows, photos and more. Resist the urge! The visual “noise” is overkill and can distract viewers from your key information.

Keep your “look” simple

When on the road, viewers will have but seconds to comprehend your promotional message. So, as you review solutions, always consider the key “takeaway” you’re hoping to leave with viewers. Does your custom design effectively communicate it?

Ready to begin? Look to for any or all of your needs.

Image360 is your all-in-one source for graphics that enhance, signage that works and displays that inform. We work with you closely from imagination through installation to attain the high quality you want, while adhering to your timeframe and budget.

Perhaps because they stand out so prominently compared to plain, one-color cars, trucks, vans and trailers, people take notice of vehicle graphics. More importantly, they like them, too!

According to a :

• 97% of survey respondents recalled an ad or graphic from a truck
• 98% thought the ad created a positive image of the advertiser

Of course, vehicle graphics in the form or vinyl lettering, decals, partial wraps and full wraps bring other benefits to businesses, organizations and event planners. They’re relatively easy to apply — meaning you won’t take your vehicle out of service for long at the application stage. They’re attractive, offer a long service life and actually protect the finish of your car.

Vehicle graphics in vinyl are also affordable — costing less than a custom paint job. You’ll choose from vinyl letters and numerals, decals, partial wraps and full wraps, all at various price points.

What’s more, these promotional solutions in vinyl are removable. When it comes time to restore your car, truck or trailer to its original look, you can do so by having a professional peel off the vehicle graphic. That makes them ideal for even leased vehicles or for shorter-term usage such as on sponsor cars and transit buses for golf tournaments and similar special events.

What kind of design tips can we offer if you want yours to look their very best? Here are five top vehicle graphic ideas to help guide your way:

Begin with a great brand

Your company’s logo and identity (e.g., corporate colors and typeface) should always be the primary message for your vehicle graphics. Your lettering, decal, partial or full wrap should complement the look of your location’s signage — and vice versa!

Limit your wording

To make it memorable keep it simple! The ranking for the information you’ll put on the side of your car, truck or trailer should be: Logo/Brand, Tagline, Phone Number and Website Address. Think of your vehicle graphic as a billboard, not a print ad!

Go with a strong graphic

Motorists and pedestrians alike should be able to know at-a-glance the nature of your business by your custom graphics. Selling flowers? Show a bouquet. Repairing furnaces? How about a smiling service person with a toolbox in hand?

Design to stand out

Having decided on a partial or full wrap, many advertisers want to fill every square inch of it with background graphics, shadows, photos and more. Resist the urge! The visual “noise” is overkill and can distract viewers from your key information.

Keep your “look” simple

When on the road, viewers will have but seconds to comprehend your promotional message. So, as you review solutions, always consider the key “takeaway” you’re hoping to leave with viewers. Does your custom design effectively communicate it?

Ready to begin? Look to for any or all of your needs.

Image360 is your all-in-one source for graphics that enhance, signage that works and displays that inform. We work with you closely from imagination through installation to attain the high quality you want, while adhering to your timeframe and budget.

Perhaps because they stand out so prominently compared to plain, one-color cars, trucks, vans and trailers, people take notice of vehicle graphics. More importantly, they like them, too!

According to a :

• 97% of survey respondents recalled an ad or graphic from a truck
• 98% thought the ad created a positive image of the advertiser

Of course, vehicle graphics in the form or vinyl lettering, decals, partial wraps and full wraps bring other benefits to businesses, organizations and event planners. They’re relatively easy to apply — meaning you won’t take your vehicle out of service for long at the application stage. They’re attractive, offer a long service life and actually protect the finish of your car.

Vehicle graphics in vinyl are also affordable — costing less than a custom paint job. You’ll choose from vinyl letters and numerals, decals, partial wraps and full wraps, all at various price points.

What’s more, these promotional solutions in vinyl are removable. When it comes time to restore your car, truck or trailer to its original look, you can do so by having a professional peel off the vehicle graphic. That makes them ideal for even leased vehicles or for shorter-term usage such as on sponsor cars and transit buses for golf tournaments and similar special events.

What kind of design tips can we offer if you want yours to look their very best? Here are five top vehicle graphic ideas to help guide your way:

Begin with a great brand

Your company’s logo and identity (e.g., corporate colors and typeface) should always be the primary message for your vehicle graphics. Your lettering, decal, partial or full wrap should complement the look of your location’s signage — and vice versa!

Limit your wording

To make it memorable keep it simple! The ranking for the information you’ll put on the side of your car, truck or trailer should be: Logo/Brand, Tagline, Phone Number and Website Address. Think of your vehicle graphic as a billboard, not a print ad!

Go with a strong graphic

Motorists and pedestrians alike should be able to know at-a-glance the nature of your business by your custom graphics. Selling flowers? Show a bouquet. Repairing furnaces? How about a smiling service person with a toolbox in hand?

Design to stand out

Having decided on a partial or full wrap, many advertisers want to fill every square inch of it with background graphics, shadows, photos and more. Resist the urge! The visual “noise” is overkill and can distract viewers from your key information.

Keep your “look” simple

When on the road, viewers will have but seconds to comprehend your promotional message. So, as you review solutions, always consider the key “takeaway” you’re hoping to leave with viewers. Does your custom design effectively communicate it?

Ready to begin? Look to for any or all of your needs.

Image360 is your all-in-one source for graphics that enhance, signage that works and displays that inform. We work with you closely from imagination through installation to attain the high quality you want, while adhering to your timeframe and budget.

1. Logos and information become outdated

2. You lose track of the latest developments

3. Broken signs signal poor quality

4. Municipal signage codes can change

5. Multiple locations are more difficult to manage

1. Logos and information become outdated

2. You lose track of the latest developments

3. Broken signs signal poor quality

4. Municipal signage codes can change

5. Multiple locations are more difficult to manage

1. Logos and information become outdated

2. You lose track of the latest developments

3. Broken signs signal poor quality

4. Municipal signage codes can change

5. Multiple locations are more difficult to manage

1. Since signs are designed to last for a long time, you shouldn’t be haphazardly pulling your design and messaging together. Instead, do some market research, look for inspiration for the best type of sign that may work for your requirements and determine where the best place is for it to be installed. Also, consider your design. What resonates most with your potential customers? Then, you can pull together colors and materials you’d like to incorporate.

1. Sign companies have turnaround times. So, you should never wait until right before your deadline to have your sign produced and installed. Instead, work with your custom signage partner to determine approximately how long it will take them to finish the job and cross-reference that with your own timeline as to when you need it by. Getting your sign finished a couple of weeks ahead of your own deadline will give you time to review the placement of your sign and determine if any tweaks are needed.

1. While you may think you know what something may cost, it’s still a good idea to get a quote, even if you’ve used the same partner for all your signage projects. This way, you can be sure the costs fit your budget, and you’re not spending too much or hit with unexpected price increases. Do research and find the best price for the work, but don’t sacrifice quality to save funds. It’s best to go with a trusted sign company who is still affordable.

Imagine that you’ve just invested in an eye-catching sign. You decide that you’re going to install it yourself. Then, you drop it and damage it because it was too heavy. Or after you install it, it falls because it’s not secured properly. Don’t take a chance on any of these scenarios – get help from professionals to do the installation.

How can you keep your resolution for getting new signage?

1. Since signs are designed to last for a long time, you shouldn’t be haphazardly pulling your design and messaging together. Instead, do some market research, look for inspiration for the best type of sign that may work for your requirements and determine where the best place is for it to be installed. Also, consider your design. What resonates most with your potential customers? Then, you can pull together colors and materials you’d like to incorporate.

1. Sign companies have turnaround times. So, you should never wait until right before your deadline to have your sign produced and installed. Instead, work with your custom signage partner to determine approximately how long it will take them to finish the job and cross-reference that with your own timeline as to when you need it by. Getting your sign finished a couple of weeks ahead of your own deadline will give you time to review the placement of your sign and determine if any tweaks are needed.

1. While you may think you know what something may cost, it’s still a good idea to get a quote, even if you’ve used the same partner for all your signage projects. This way, you can be sure the costs fit your budget, and you’re not spending too much or hit with unexpected price increases. Do research and find the best price for the work, but don’t sacrifice quality to save funds. It’s best to go with a trusted sign company who is still affordable.

Imagine that you’ve just invested in an eye-catching sign. You decide that you’re going to install it yourself. Then, you drop it and damage it because it was too heavy. Or after you install it, it falls because it’s not secured properly. Don’t take a chance on any of these scenarios – get help from professionals to do the installation.

How can you keep your resolution for getting new signage?

What’s beneath your feet right now? Carpet, wood, concrete or tile? All valid responses, but there’s more than just flooring: an opportunity to connect with your customers which you may not be utilizing to its full advantage!

Vinyl floor graphics offered by Image360® are a versatile way to communicate; they can be used for marketing purposes but that’s just the beginning. Floor graphics can be used to point the way to certain areas of your store and help your customers find what they need. They can also be used to warn customers and employees alike of hazards in an area and help to keep people safe.

These graphics can be changed with the seasons and used to announce sales or special one-time events. Depending on the options you choose, they can go just about anywhere to help introduce you to a wider audience.

Semi-Permanent or Removable

You can choose between vinyl floor graphics that are semi-permanent and floor graphics that are removable. Semi-permanent floor graphics are useful to greet visitors to your establishment with your company name and logo. These long-lasting vinyl floor graphics are also useful to point the way to certain areas or to advise people of safety measures that must be taken in a particular area.

For example, if you have a door to a storage area that closes automatically or swings in more than one direction, a vinyl floor graphic can warn people of the potential hazard. If you have an area in which hardhats or safety goggles must be worn, a floor graphic can let people know, while a removable floor sticker may be preferable for a short-term hazard, such as an area or fixture that is currently undergoing repairs or renovations.

However, removable vinyl floor graphics needn’t be confined to your physical location. They can go along with you wherever you need them in order to announce your company to the world. For example, if you attend promotional events such as trade shows, you’ll be competing for attention against a lot of different competitors. A removable floor decal featuring your company name and logo is one way of making your business stand out from the others and capturing people’s attention, and it can be customized to match the existing accessories at your booth. When you’re done with one show, simply remove the floor graphic along with the rest of your booth accessories and head on to the next show.

Indoor Floor Graphics or Outdoor Floor Graphics

Another great advantage of vinyl floor graphics is that you can them apply indoors as well as outdoors. Outdoor vinyl floor graphics are great to use for seasonal promotions and special events such as a summer sidewalk sale, during which your storefront is likely to see an increase in foot traffic.

Whether you choose indoor floor graphics or the outdoor variety, they can adhere to just about any surface:

• Concrete or Cement
• Wood
• Tile
• Marble
• Metal
• Stone

Special Features

Preventing slip-and-fall accidents is one of the foremost concerns of any business owner; not only can valued customers and employees come to harm as a result of such an accident, but the costs associated with them (medical bills, legal fees, etc.) can be damaging as well. Better to prevent such accidents from occurring in the first place, and that’s why our custom vinyl floor graphics are non-skid so that they will stay in place and those who walk on them can retain a sure footing.

Another desirable feature is that floor graphics offer a variety of options in regard to shapes, sizes and colors, and they can be customized with the design of your choice. You can install them yourself, or you can rely on our team of experts.

Other Uses for Custom Floor Graphics

• Direct visitors to administrative offices
• Create an ambiance that matches your decor
• Advertise special promotions with a seasonal theme
• Identifying the correct location for item storage
• Keep employees mindful of appropriate safety measures

Stay a Few Steps Ahead of the Competition with Floor Graphics from Image360!

Bring sketches, graphics, logos or simply your rough ideas to your local Image360 and we will discuss the possibilities in vinyl floor graphics. Experts in signage, graphics and displays, we’ll find an affordable solution that meets your needs and exceeds your expectations! Use our store locator to find the location nearest to you. 

What’s beneath your feet right now? Carpet, wood, concrete or tile? All valid responses, but there’s more than just flooring: an opportunity to connect with your customers which you may not be utilizing to its full advantage!

Vinyl floor graphics offered by Image360® are a versatile way to communicate; they can be used for marketing purposes but that’s just the beginning. Floor graphics can be used to point the way to certain areas of your store and help your customers find what they need. They can also be used to warn customers and employees alike of hazards in an area and help to keep people safe.

These graphics can be changed with the seasons and used to announce sales or special one-time events. Depending on the options you choose, they can go just about anywhere to help introduce you to a wider audience.

Semi-Permanent or Removable

You can choose between vinyl floor graphics that are semi-permanent and floor graphics that are removable. Semi-permanent floor graphics are useful to greet visitors to your establishment with your company name and logo. These long-lasting vinyl floor graphics are also useful to point the way to certain areas or to advise people of safety measures that must be taken in a particular area.

For example, if you have a door to a storage area that closes automatically or swings in more than one direction, a vinyl floor graphic can warn people of the potential hazard. If you have an area in which hardhats or safety goggles must be worn, a floor graphic can let people know, while a removable floor sticker may be preferable for a short-term hazard, such as an area or fixture that is currently undergoing repairs or renovations.

However, removable vinyl floor graphics needn’t be confined to your physical location. They can go along with you wherever you need them in order to announce your company to the world. For example, if you attend promotional events such as trade shows, you’ll be competing for attention against a lot of different competitors. A removable floor decal featuring your company name and logo is one way of making your business stand out from the others and capturing people’s attention, and it can be customized to match the existing accessories at your booth. When you’re done with one show, simply remove the floor graphic along with the rest of your booth accessories and head on to the next show.

Indoor Floor Graphics or Outdoor Floor Graphics

Another great advantage of vinyl floor graphics is that you can them apply indoors as well as outdoors. Outdoor vinyl floor graphics are great to use for seasonal promotions and special events such as a summer sidewalk sale, during which your storefront is likely to see an increase in foot traffic.

Whether you choose indoor floor graphics or the outdoor variety, they can adhere to just about any surface:

• Concrete or Cement
• Wood
• Tile
• Marble
• Metal
• Stone

Special Features

Preventing slip-and-fall accidents is one of the foremost concerns of any business owner; not only can valued customers and employees come to harm as a result of such an accident, but the costs associated with them (medical bills, legal fees, etc.) can be damaging as well. Better to prevent such accidents from occurring in the first place, and that’s why our custom vinyl floor graphics are non-skid so that they will stay in place and those who walk on them can retain a sure footing.

Another desirable feature is that floor graphics offer a variety of options in regard to shapes, sizes and colors, and they can be customized with the design of your choice. You can install them yourself, or you can rely on our team of experts.

Other Uses for Custom Floor Graphics

• Direct visitors to administrative offices
• Create an ambiance that matches your decor
• Advertise special promotions with a seasonal theme
• Identifying the correct location for item storage
• Keep employees mindful of appropriate safety measures

Stay a Few Steps Ahead of the Competition with Floor Graphics from Image360!

Bring sketches, graphics, logos or simply your rough ideas to your local Image360 and we will discuss the possibilities in vinyl floor graphics. Experts in signage, graphics and displays, we’ll find an affordable solution that meets your needs and exceeds your expectations! Use our store locator to find the location nearest to you. 

What’s beneath your feet right now? Carpet, wood, concrete or tile? All valid responses, but there’s more than just flooring: an opportunity to connect with your customers which you may not be utilizing to its full advantage!

Vinyl floor graphics offered by Image360® are a versatile way to communicate; they can be used for marketing purposes but that’s just the beginning. Floor graphics can be used to point the way to certain areas of your store and help your customers find what they need. They can also be used to warn customers and employees alike of hazards in an area and help to keep people safe.

These graphics can be changed with the seasons and used to announce sales or special one-time events. Depending on the options you choose, they can go just about anywhere to help introduce you to a wider audience.

Semi-Permanent or Removable

You can choose between vinyl floor graphics that are semi-permanent and floor graphics that are removable. Semi-permanent floor graphics are useful to greet visitors to your establishment with your company name and logo. These long-lasting vinyl floor graphics are also useful to point the way to certain areas or to advise people of safety measures that must be taken in a particular area.

For example, if you have a door to a storage area that closes automatically or swings in more than one direction, a vinyl floor graphic can warn people of the potential hazard. If you have an area in which hardhats or safety goggles must be worn, a floor graphic can let people know, while a removable floor sticker may be preferable for a short-term hazard, such as an area or fixture that is currently undergoing repairs or renovations.

However, removable vinyl floor graphics needn’t be confined to your physical location. They can go along with you wherever you need them in order to announce your company to the world. For example, if you attend promotional events such as trade shows, you’ll be competing for attention against a lot of different competitors. A removable floor decal featuring your company name and logo is one way of making your business stand out from the others and capturing people’s attention, and it can be customized to match the existing accessories at your booth. When you’re done with one show, simply remove the floor graphic along with the rest of your booth accessories and head on to the next show.

Indoor Floor Graphics or Outdoor Floor Graphics

Another great advantage of vinyl floor graphics is that you can them apply indoors as well as outdoors. Outdoor vinyl floor graphics are great to use for seasonal promotions and special events such as a summer sidewalk sale, during which your storefront is likely to see an increase in foot traffic.

Whether you choose indoor floor graphics or the outdoor variety, they can adhere to just about any surface:

• Concrete or Cement
• Wood
• Tile
• Marble
• Metal
• Stone

Special Features

Preventing slip-and-fall accidents is one of the foremost concerns of any business owner; not only can valued customers and employees come to harm as a result of such an accident, but the costs associated with them (medical bills, legal fees, etc.) can be damaging as well. Better to prevent such accidents from occurring in the first place, and that’s why our custom vinyl floor graphics are non-skid so that they will stay in place and those who walk on them can retain a sure footing.

Another desirable feature is that floor graphics offer a variety of options in regard to shapes, sizes and colors, and they can be customized with the design of your choice. You can install them yourself, or you can rely on our team of experts.

Other Uses for Custom Floor Graphics

• Direct visitors to administrative offices
• Create an ambiance that matches your decor
• Advertise special promotions with a seasonal theme
• Identifying the correct location for item storage
• Keep employees mindful of appropriate safety measures

Stay a Few Steps Ahead of the Competition with Floor Graphics from Image360!

Bring sketches, graphics, logos or simply your rough ideas to your local Image360 and we will discuss the possibilities in vinyl floor graphics. Experts in signage, graphics and displays, we’ll find an affordable solution that meets your needs and exceeds your expectations! Use our store locator to find the location nearest to you. 

A Backlit Tower

4-Sided Kit

Gondola Kit

A Backlit Tower

4-Sided Kit

Gondola Kit

Clear, Unique Directional Signage

Motivational Messaging

Signs that Promote Health and Wellness

Personalized Signage that Connects Employees

Clear, Unique Directional Signage

Motivational Messaging

Signs that Promote Health and Wellness

Personalized Signage that Connects Employees

Clear, Unique Directional Signage

Motivational Messaging

Signs that Promote Health and Wellness

Personalized Signage that Connects Employees

Clear, Unique Directional Signage

Motivational Messaging

Signs that Promote Health and Wellness

Personalized Signage that Connects Employees

Did your business recently acquire some new company vehicles? Maybe you’re looking to turn a personal car into an advertising tool for your business. Do you happen to have a fleet of  cars, trucks and vans that all need to updated with your new brand standards? No matter your situation, there’s a vehicle graphic solution for you.

Determining the right option when it comes to vehicle graphics is an art. Our team of experts can help you choose the right way to get your brand out on the road, but we’ve also put together this guide to get you started.

What’s the best type of vehicle graphic for me?

It’s never been easier to accelerate your promotional efforts than with vehicle graphics, but there are a lot of options available to you. Consider the upsides of each choice when thinking about your specific needs.

Lettering

• Vinyl letters are one of the most economical ways to put your company name, as well as other crucial information (such as your address, phone number and website) on your vehicle. They’re often used in conjunction with other graphic items, such as a partial wrap or spot graphics. On their own, they’re great when you have a large fleet of cars or trucks that may need individual identification or DOT numbers to be visible.

Decals

• Also called “spot graphics,” vinyl decals are great for featuring your logo or displaying a product on your vehicle. They can be designed for the sides of your vehicle or can be placed on the hood or rear. They can also go on your windows when printed on perforated vinyl that allows drivers to safely see out of the car. Combining these with lettering allows you to create a cohesive, complete design that grabs attention.

Magnets

• When you have a personal car that serves business duties when you’re on the clock, consider a magnetic graphic. These stick right to the side of your vehicle and are generally designed to include the company’s logo and contact information. If you frequently make deliveries or house calls but use your own car or a rented van to do so rather than a dedicated company vehicle, this may be your preferred choice.

Partial wraps

• These custom vinyl graphics are backed with an adhesive to stick to your car for a long time, standing up to the wear and tear of the road. The design your graphic designer creates should complement the underlying paint of the unwrapped section of the vehicle – you don’t want shades to clash! You can create a comprehensive design by combining a partial graphic with lettering or decals, too.

Full wraps:

• If you want to truly turn your company car into a rolling billboard – this is the way to go. They can be applied to vans, trucks, trailers, buses and more. Really any kind of vehicle can be wrapped! A full wrap is ideal for when you have a complex design or photos, or if the underlying paint would clash with just a partial design. They easily stand up to road wear and, when installed properly with quality vinyl, can be removed without damage to the finish underneath.

What benefits do vehicle graphics offer?

There have been several studies that have shown that vehicle graphics are among the most cost-effective outdoor marketing options out there. They provide a stronger value on a cost-per-thousand impressions basis than televisions or magazines. And, in fact, according to , fleet graphics can cost as little as 15 cents per thousand impressions. Compare that to online ads, which can cost up to $21 per thousand impressions, and the savings add up fast!

Ready to start seeing these benefits at your own business? Start accelerating your marketing efforts today with help from Image360. Talk to us today for a free consultation!

Did your business recently acquire some new company vehicles? Maybe you’re looking to turn a personal car into an advertising tool for your business. Do you happen to have a fleet of  cars, trucks and vans that all need to updated with your new brand standards? No matter your situation, there’s a vehicle graphic solution for you.

Determining the right option when it comes to vehicle graphics is an art. Our team of experts can help you choose the right way to get your brand out on the road, but we’ve also put together this guide to get you started.

What’s the best type of vehicle graphic for me?

It’s never been easier to accelerate your promotional efforts than with vehicle graphics, but there are a lot of options available to you. Consider the upsides of each choice when thinking about your specific needs.

Lettering

• Vinyl letters are one of the most economical ways to put your company name, as well as other crucial information (such as your address, phone number and website) on your vehicle. They’re often used in conjunction with other graphic items, such as a partial wrap or spot graphics. On their own, they’re great when you have a large fleet of cars or trucks that may need individual identification or DOT numbers to be visible.

Decals

• Also called “spot graphics,” vinyl decals are great for featuring your logo or displaying a product on your vehicle. They can be designed for the sides of your vehicle or can be placed on the hood or rear. They can also go on your windows when printed on perforated vinyl that allows drivers to safely see out of the car. Combining these with lettering allows you to create a cohesive, complete design that grabs attention.

Magnets

• When you have a personal car that serves business duties when you’re on the clock, consider a magnetic graphic. These stick right to the side of your vehicle and are generally designed to include the company’s logo and contact information. If you frequently make deliveries or house calls but use your own car or a rented van to do so rather than a dedicated company vehicle, this may be your preferred choice.

Partial wraps

• These custom vinyl graphics are backed with an adhesive to stick to your car for a long time, standing up to the wear and tear of the road. The design your graphic designer creates should complement the underlying paint of the unwrapped section of the vehicle – you don’t want shades to clash! You can create a comprehensive design by combining a partial graphic with lettering or decals, too.

Full wraps:

• If you want to truly turn your company car into a rolling billboard – this is the way to go. They can be applied to vans, trucks, trailers, buses and more. Really any kind of vehicle can be wrapped! A full wrap is ideal for when you have a complex design or photos, or if the underlying paint would clash with just a partial design. They easily stand up to road wear and, when installed properly with quality vinyl, can be removed without damage to the finish underneath.

What benefits do vehicle graphics offer?

There have been several studies that have shown that vehicle graphics are among the most cost-effective outdoor marketing options out there. They provide a stronger value on a cost-per-thousand impressions basis than televisions or magazines. And, in fact, according to , fleet graphics can cost as little as 15 cents per thousand impressions. Compare that to online ads, which can cost up to $21 per thousand impressions, and the savings add up fast!

Ready to start seeing these benefits at your own business? Start accelerating your marketing efforts today with help from Image360. Talk to us today for a free consultation!

Did your business recently acquire some new company vehicles? Maybe you’re looking to turn a personal car into an advertising tool for your business. Do you happen to have a fleet of  cars, trucks and vans that all need to updated with your new brand standards? No matter your situation, there’s a vehicle graphic solution for you.

Determining the right option when it comes to vehicle graphics is an art. Our team of experts can help you choose the right way to get your brand out on the road, but we’ve also put together this guide to get you started.

What’s the best type of vehicle graphic for me?

It’s never been easier to accelerate your promotional efforts than with vehicle graphics, but there are a lot of options available to you. Consider the upsides of each choice when thinking about your specific needs.

Lettering

• Vinyl letters are one of the most economical ways to put your company name, as well as other crucial information (such as your address, phone number and website) on your vehicle. They’re often used in conjunction with other graphic items, such as a partial wrap or spot graphics. On their own, they’re great when you have a large fleet of cars or trucks that may need individual identification or DOT numbers to be visible.

Decals

• Also called “spot graphics,” vinyl decals are great for featuring your logo or displaying a product on your vehicle. They can be designed for the sides of your vehicle or can be placed on the hood or rear. They can also go on your windows when printed on perforated vinyl that allows drivers to safely see out of the car. Combining these with lettering allows you to create a cohesive, complete design that grabs attention.

Magnets

• When you have a personal car that serves business duties when you’re on the clock, consider a magnetic graphic. These stick right to the side of your vehicle and are generally designed to include the company’s logo and contact information. If you frequently make deliveries or house calls but use your own car or a rented van to do so rather than a dedicated company vehicle, this may be your preferred choice.

Partial wraps

• These custom vinyl graphics are backed with an adhesive to stick to your car for a long time, standing up to the wear and tear of the road. The design your graphic designer creates should complement the underlying paint of the unwrapped section of the vehicle – you don’t want shades to clash! You can create a comprehensive design by combining a partial graphic with lettering or decals, too.

Full wraps:

• If you want to truly turn your company car into a rolling billboard – this is the way to go. They can be applied to vans, trucks, trailers, buses and more. Really any kind of vehicle can be wrapped! A full wrap is ideal for when you have a complex design or photos, or if the underlying paint would clash with just a partial design. They easily stand up to road wear and, when installed properly with quality vinyl, can be removed without damage to the finish underneath.

What benefits do vehicle graphics offer?

There have been several studies that have shown that vehicle graphics are among the most cost-effective outdoor marketing options out there. They provide a stronger value on a cost-per-thousand impressions basis than televisions or magazines. And, in fact, according to , fleet graphics can cost as little as 15 cents per thousand impressions. Compare that to online ads, which can cost up to $21 per thousand impressions, and the savings add up fast!

Ready to start seeing these benefits at your own business? Start accelerating your marketing efforts today with help from Image360. Talk to us today for a free consultation!

How can you make ADA signs more creative?

How can you make ADA signs more creative?

How can you make ADA signs more creative?

3 Things to Consider When Designing Your Storefront Window Signage

You know what they say — you never get a second chance to make a first impression. This is just as true for your storefront and branding as it is for meeting with new customers. 

So, how can you use the first impression of your storefront to draw in customers, generate buzz and elevate the look of your store? 

Is Your Branding Consistent?

When you're creating  for your business, the first thing that you need to consider is how that design connects with your target market and reflects the values, story, and overall message of your branding strategy.

Is Your Design Legible and Easy to Understand?

Having storefront signage that is clear and easy to read is another crucial element to consider when you're putting together the right design.

Always ensure that people can easily see and read the name of your business and any other text or images you use. You'll need to take a look at your signage from different angles, as well as different distances.

The overall legibility of a design is essential to keep in mind when choosing a font for your design and branding. While an elegant and loopy script might look great up close, it can look like a jumble of lines and letters from further away.

What Kind of Window Signage is Right for Your Storefront?

You also need to think about the overall type of window signage that's right for your storefront.

For example, can you fit all the information you need on a single window pane? Or, would it look better to stretch your design across several consecutive panels?

Are you interested in a frosted effect with vinyl graphics? Or do you want something more temporary that can be easily repositioned or removed? You could also choose perforated vinyl that shows your design as opaque from the outside, yet allows visibility out of your window from the interior. 

There are a lot of design options to choose from for your storefront signage, and our team can help you find the right solution! to get started on your next project.

3 Things to Consider When Designing Your Storefront Window Signage

You know what they say — you never get a second chance to make a first impression. This is just as true for your storefront and branding as it is for meeting with new customers. 

So, how can you use the first impression of your storefront to draw in customers, generate buzz and elevate the look of your store? 

Is Your Branding Consistent?

When you're creating  for your business, the first thing that you need to consider is how that design connects with your target market and reflects the values, story, and overall message of your branding strategy.

Is Your Design Legible and Easy to Understand?

Having storefront signage that is clear and easy to read is another crucial element to consider when you're putting together the right design.

Always ensure that people can easily see and read the name of your business and any other text or images you use. You'll need to take a look at your signage from different angles, as well as different distances.

The overall legibility of a design is essential to keep in mind when choosing a font for your design and branding. While an elegant and loopy script might look great up close, it can look like a jumble of lines and letters from further away.

What Kind of Window Signage is Right for Your Storefront?

You also need to think about the overall type of window signage that's right for your storefront.

For example, can you fit all the information you need on a single window pane? Or, would it look better to stretch your design across several consecutive panels?

Are you interested in a frosted effect with vinyl graphics? Or do you want something more temporary that can be easily repositioned or removed? You could also choose perforated vinyl that shows your design as opaque from the outside, yet allows visibility out of your window from the interior. 

There are a lot of design options to choose from for your storefront signage, and our team can help you find the right solution! to get started on your next project.

3 Things to Consider When Designing Your Storefront Window Signage

You know what they say — you never get a second chance to make a first impression. This is just as true for your storefront and branding as it is for meeting with new customers. 

So, how can you use the first impression of your storefront to draw in customers, generate buzz and elevate the look of your store? 

Is Your Branding Consistent?

When you're creating  for your business, the first thing that you need to consider is how that design connects with your target market and reflects the values, story, and overall message of your branding strategy.

Is Your Design Legible and Easy to Understand?

Having storefront signage that is clear and easy to read is another crucial element to consider when you're putting together the right design.

Always ensure that people can easily see and read the name of your business and any other text or images you use. You'll need to take a look at your signage from different angles, as well as different distances.

The overall legibility of a design is essential to keep in mind when choosing a font for your design and branding. While an elegant and loopy script might look great up close, it can look like a jumble of lines and letters from further away.

What Kind of Window Signage is Right for Your Storefront?

You also need to think about the overall type of window signage that's right for your storefront.

For example, can you fit all the information you need on a single window pane? Or, would it look better to stretch your design across several consecutive panels?

Are you interested in a frosted effect with vinyl graphics? Or do you want something more temporary that can be easily repositioned or removed? You could also choose perforated vinyl that shows your design as opaque from the outside, yet allows visibility out of your window from the interior. 

There are a lot of design options to choose from for your storefront signage, and our team can help you find the right solution! to get started on your next project.

1. Repairing Your Sign

2. Retrofitting Your Sign

3. Replacing Your Sign

1. Repairing Your Sign

2. Retrofitting Your Sign

3. Replacing Your Sign